Strategic Marketing Assignment Example | Topics and Well Written Essays - 2250 words

Strategic Marketing - Assignment Example (Zeithaml & Bitner, 2004; Daly, 2004). We Classification of industries or businesses facilitate some generalizations about appropriate marketing strategies for each classified group. The service sector has multiple varieties of businesses ranging from airlines, telecommunications to professional services to even one person businesses such as body masseurs. This multiplicity makes categorizations of services more tedious than physical goods (Samiee, 1999). Lovelock and Yip (1996) classified services into various groups. One important grouping was - People Processing Services: These services necessitate the customer's presence while the service is being provided. Most of such services are aimed or applied to people and so their presence is essential. In order to buy, use and appreciate these services customers must be ready to spend time, co-operating with the service operation (Lovelock, Vandermerwe & Lewis, 1996). Typical examples of such services are medical services, passenger tran sport, hotels, fitness centers and beauticians. It is the marketing of these services which is radically different from marketing of physical products. The focus of this paper is the marketing efforts of one such service viz.Hotel services. We have chosen Marriott Hotel's marketing efforts and examine them for their focus and propriety. The entire paper has theoretical support covering various aspects of service marketing. Peculiarities of Services A service is an activity or benefit that one party can offer to another which is essentially intangible and does not result in the ownership of anything.Kotler (2000) demonstrates that in the goods continuum the distinction between products and services is far from clear as one traverses from tangibility to intangibility. The lack of distinction is particularly prominent mid way through this continuum where tangibility and intangibility may gel indistinguishably. However the fact remains that the tangibility dimension of the offering is a critical distinction and can identify a service offering. For instance, in a hotel stay once the stay has been completed nothing tangible is left with customer for preservation except experience, hence hotel stay is a typical person processing service offering. Such an offering may have tangible dimensions to it like the complementary food and products; however it may be seen that most of these are 'consumed' and do not survive the stay. Even if so me tangible offering e.g. souvenirs etc does survive the hotel stay; it does not emanate from the main service but is only incidental to the service offering. On the whole the services retain their intangible and perishable characters in most offerings. Chief characteristics associated with services can be stated as below: Intangibility - Services are not physical. They can neither be possessed nor seen or felt. The tangible indicators of service are few, if any, and they are not good enough indicators to reduce consumer uncertainty. This increases the work of service marketers who must diligently determine how to effectively communicate the service process and the final outcome the

Railway ticketing lines Essay Example for Free

Railway ticketing lines Essay This proposal will outline a comprehensive proposal for setting up railway ticket selling and information center for Paddington Railway Station. This will be achieved through outlining the operational as well as management aspects of the project. Operational Issues Waiting is often considered as frustrating and a boring job which most of the passengers have to bear while waiting for their turn to receive tickets for their journey. For a learning organization, it is therefore necessary that a system of procedures shall be implemented which helped it achieve the operational excellence by carefully managing different timings i. e. peak times, low times etc during ticket selling procedure. Since it is often believed that services are experienced and goods are consumed therefore from a operational point of view management of waiting lines carries great significance in order to achieve necessary efficiency as well as productivity. (Maister,1985). We propose to manage waiting lines during following times: Peak Hours We propose to set up different counters i. e. increase number of counters to manage peak hours. This will allow us to reduce time spent on delivering each ticket or providing information. Queuing theory will be used to manage peak hours also. (Young, 1996). In order to avoid the usual problems happening at this time, we also intend to upgrade our database and system in order to analyze the travelling patterns of passengers coming at this time. This would allow us to prepare in advance to gather resources which best suit that time and type of customers. Interpeak Hours Waiting lines during this period will be managed by increasing the coordination between the counters and the passengers. This will be achieved by employing extra professionals who will guide our customers to right counters and will provide them right guidance to reach the correct counter to receive their tickets. Off Peak Hours Since off peak hours do not produce the similar amount of passenger rush therefore normalized operations with focus on delivering accurate service will be performed. It is also important that this will be the time which also be utilized for marketing purposes. References 1. David Maister. (1985). the Psychology of Waiting Lines. Available: http://davidmaister. com/articles/5/52/. Last accessed 8 November 2008. 2. Scott T. Young, (1996). Managing Global Operations: Cultural and Technical Success Factors. New York: Greenwood Publishing Group. 209.

Elements of Marketing New Zealand for Tourism :: Tourism Destination Marketing

Introduction The Bay of islands is one of the most beautiful parts of New Zealand and has 144 islands. It can also claim to be the birth place of New Zealand. The Bay Island with its warm climate and water based activities is a popular destination for New Zealand holiday makers and international tourist. The bay has many interesting historic towns including Pahia, Russell, Waitangi and Kari Keri. There is a broad range of accommodation in the bay of island, as well as attractions and activities, place to eat, and entrainment of all age. Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective. Marketing Mix 1) Product A service is something that cannot be touched. This means that it is harder to market, than a physical Product. Its quality cannot be perceived before it is used. This can complicate convincing a potential tourist to acquire the service and to choose one service offering over any other. Many of the services/products that Bay of Islands offers could easily be offered by other destinations in New Zealand or even abroad. What distinguishes Bay of Islands is that they were first to the market with this type of nature and culture-based tourism product in New Zealand. This is a simple rule of business and it applies greatly in the case of New Zealand. Bay of Islands has managed to carve out some sort of niche product for itself in the north of New Zealand. It is seen as the exemplar of the natural, adventure and heritage product that New Zealand has to offer. 2) Price A very important factor in the marketing mix is the price. Since a service is not physical, its value must be carefully thought out. The price is sometimes the first thing which tourists look at. Depending on the type of service, perceptions of value differ. The price can act as an indicator of quality. A low price may seem as an attempt to cheat the customer in some way. People expect quality to cost and are willing to pay a higher price for it. That is why the service provider must be aware of how much people would pay for his service and why.

Gregor Samsa

Not only was he underrepresented by his undeserving family, but constantly taken advantage of. This awakening resulted in malnutrition and soon after death. The Metamorphosis is told from a third person limited perspective. Thus, a speaker Is never profoundly Introduced; however, the story heavily focuses on Gorge's perspective of events. Because a speaker Is not acknowledged It Is fairly difficult to assume any information, however, one can infer that the speaker comes from a higher middle class based on the characters lifestyle, such as the presence of a maid.Perhaps one can also assume the narrator is male due to. Of course, many would probably disagree with this assertion that a speaker is never clearly addressed, and thus may assume that that the speaker is Gregory himself. And though on one hand, I may agree that Gregory Is Indeed the speaker, I still Insist that the speaker Is simply a narrator. Why? I believe by making the speaker a narrator, It makes any argument or statemen t the speaker wishes to portray more credible. A third person perspective allows the audience to better understand all the characters, or at least feel as though they understand all the characters.The Metamorphosis may be written in third person perspective, but it tends to greatly focus on Gregory and his feelings causing the audience to feel great sympathy for Gregory instead of any other character. I'd Like to change the subject to something that not yet been addressed, the subject. The subject of the book seems to be the grand â€Å"metamorphosis† that is experienced. We as an audience not only experience the physical transformation from Gregory Same as a human to Gregory Same as a bug, but we get to see the aftermath and how it affects each of the characters directly.These â€Å"metamorphoses† are illustrated throughout the plot with the help of the third person limited perspective. Greet Same, Gorge's sister experiences her own transformation from being a girl at the beginning of the book to becoming a woman. She does not just grow physically, but she matures emotionally, but taking on adult duties not required of her before her brother's transformation. Gorge's father also undergoes his own transformation. He goes from a man with no pride or motivation to a man who takes great pride in his work and becomes heavily invested in money. Lastly, Gorge's family as a whole undergoes a separate transformation.At the beginning of the book, the Same family Is hopeless and feels as though their responsibility until completely free from, Gregory. Their separation from Gregory completes their metamorphosis allowing them to feel relieved, secure, and optimistic once again. The author, Franz Kafka articulates a nonchalant attitude about the transformation that has occurred. This attitude is expresses through the characterization used throughout the book. For example the Gorge's character can illustrate the nonchalant tone of the story through his percept ions of his current situation.When Gregory is first transformed into a bug he isn't very distraught or worried, but indifferent. He is only worried about being able to continue in his daily activities and as time continues, Gregory seems to slowly lose interest in becoming â€Å"normal† once again thus, expressing Franz Kava's feelings toward social acceptance and isolation. To a large extent, the entirety of the book appears to be extremely absurd and ironic in that Gorge's transformation though appears a great burden to al, helped released Gregory of all the pressures of daily life.The metamorphosis saved Gregory from his unwanted Job and forced Gregory to trade positions with his family in that they now where in charge of caring for him and everything else they owned. In conclusion, The Metamorphosis, does not simply tell the story of a naive man who turned into a bug, was betrayed by his family, and died. No. The Metamorphosis, I believe is a metaphor something other than Just transformation. I believe in plain context The Metamorphosis, tells the story of an average man, who soon wakes ups and finds he lives a life he is not proud of.This man now see the world in a new light and feels isolated from all those who once understood him. He no longer has the same motivation and feels as though he is a burden to all those he loves resulting in suicide. My point is this: The Metamorphosis entails the story of a typical depressed man. Because the book is told from a third person point of view we see the â€Å"burden† Gregory has caused. However, this idea is not necessarily certain. So it is fairly simple to assume that he was never truly a burden, but delusional as any clinically depressed person would be.

Essay on Carol Berkin’s Revolutionary Mothers Essay

Carol Berkin clearly states her thesis in the introduction of Revolutionary Mothers. â€Å"Despite the absence of radical changes in gender ideology and gender roles for most women, the Revolution did lend legitimacy to new ideas about women’s capacities and their proper roles†. (Berkin 2005) In two thousand and fourteen it is questionable about how clearly women’s roles have changed especially in the areas of economics and politics at least it is obvious that the revolution did not bring equality. Legal status has changed. Of course, educational opportunities have expanded greatly; however, it often appears the more things change the more they stay the same. Even our popular vernacular demonstrates an entrenched gender inequality. â€Å"You throw like a girl† reveals poor physical performance. To concretely state subordination a person need only to make another their â€Å"bitch†. Female autonomy is usually used to denote weakness. While women now have the right to vote it is interesting that in the US Senate only 20 of the 100 senators are female. Look to Fortune 500 CEO’s and you will find only 24 female CEO’s. (Fairchild 2014) It is standard knowledge that while women are legally entitled to their wages they make 82 cents to the dollar of a male’s wages and even lower percentages for women of color. (US Department of Labor 2014) As a result of the Revolution, changes occurred. â€Å"While all those who debated the woman question agreed on the intellectual and moral equality of the sexes, few believed that the two sexed should  employ their abilities in the same arenas.† (Berkin 2005) If this is true of 1781, it is true of 2014 as well. Gender roles still ensure women are not equal social, economic, and political participants in the US. Clearly, women could not have demanded emancipation at the conclusion of the Revolution principally because of strict gender roles on the 1700’s. Yet to assume women did not contemplate greater political, economic, and social equality because of gender roles would relegate them to inferior intellect and place Victorian ideology onto them in 2014. Women questioned their position as any other individual even though they did not collectively seek radical change. Berkin makes a strong case steeped with evidence about an independent political conscience emerging. Feme covert was the status 18th century women found themselves in upon marriage. This status meant her legal personhood disappeared with marriage as she was assumed by her husband as a dependent. Berkin begins her argument with the role of women at the time of the American Revolution. Women could assume new responsibilities because of her helpmate responsibilities without seeing those responsibilities in light of a desire to change her status. However, more than that was occurring. â€Å"†¦across the colonies, women and girls developed concerns outside the private world of the family and began to ‘think nationly’.† (ibid, 11) Largely because of women’s roles in the process of boycotting goods, women utilized political power. Women became critical participants in the opposition to Britain. Gender could not stop the obvious question of what would be the meaning of the demanded changes. Purchasing power was used as an effective tool and the humanitiy that pushed women into participation must have also generated questions as to what ch anges would occure because of these protest. Gender roles might have inhibited the action of demanding change but it didn’t stop the question from beign raised. Being loving or even just obedient partners might explain their involvement but it could not surpress the natural inclienation of asking questions of why. The Edenton Resolves profess that although women owed obedience to their husbands their behavior was also for personal reasons, â€Å"Yet they also declared that it was the duty they owed to themselves.† (ibid, 22) Loyality and gender roles would impact female actions and motivations. â€Å"Catherine Schuyler, wife of the American general Philip Schuyler, tossed flaming torches on her fields of wheat rather than  see it used to feed General John Burgoyne’s invading army.† (ibid, 41) Still primal motivations of survival and self interst would dominate motivation. â€Å"The whole world appeared to me as a theatre, where nothing was acted buy cruelty, bloodshed, and oppression; where neither age nor sex escaped the horrors of injustice and violence; where lives and property of the innocent and inoffensive were in continual danger, and the lawless power ranged at large.† (idib, 36) Survival motivated. Whether refering to camp followers or Generals wives, self interest moved human action. The Baroness von Riedessel, Martha Washington, or Caty Greene were all tied to their husbands and their success. Their decision to follow their husbands and face the challenges facing soldiers on the front lines with a definite grace related to their own futures and status as much as their husbands and each of these women would have known that fact. Surely loyality and affection played a role in their behavior, but not necessarily many more that self interest. Nathaneal Greene instructs his wife on her options during his absence, â€Å"She chose neither of his suggestions.† (ibid, 78) Instead she made her own choice on her own interest. Self interest were linked to an emerging independent conscience. Grace Galloway exposes this point. When her loyalist husband left her in Philadelphia she found herself in dire straits. Even when the government confiscated her property, she worked to retain economic rights. â€Å"Grace did not surrender quietly. Throughout 1778, her journal entries show her determined attempts to separate and recover her dowry property from the rest of her husband’s property.† (ibid, 94) Female political conscience was also demonstrated by the shift in legal verbage. â€Å"Thus statutes defining treason began to speak of ‘persons’ rather than mne, of ‘he and she’ rathen than ‘he’ alonge.† (ibid, 100) These â€Å"†¦independent political choices† (ibid, 100) could be looked at as wifely duties but the law saw otherwise. Native America women also had to weigh self interest in dete rmining the best course of action and the wisest ally in the American Revolution. Gender roles among some Natives were quite different than most European gender roles. So a natural inability to compromise became extremely strained. â€Å"For those steeped in the English traditions of subordination of women, women’s councils and women warriors were a radical crossing of gender lines†¦There are few records of Indian women’s view of English colonial society. Those that exist suggest amazement at the female  dependency and exclusion from political life that marked a culture that was as alien to them as theirs was to the English.† (ibid, 109) Molly Bryant’s loyalty to Britain marked her belief in protecting her self-interest. â€Å"She believed her political commitment to the Crown honored her husband’s memory and, most importantly, served the best interest of her Mohawk kinsmen and women.† (ibid, 112) For her entire life she worked as a political leader attempting to secure lands and rights for her people. Several other female Native leaders worked to secure Native interest. The American Revolution would greatly limit the voice of Native people and particularly Nativ e women but many Natives had a definite political conscience which they voiced loudly and often. Gender norms did not stop African Americans women from questioning the ideas of liberty promoted in the American Revolution. Likewise, the self-interest of the British crown encouraged them to court African Americans for support as Dunmore’s Ethiopian Regiment attest. The chaos of the war offered opportunities for freedom and many sought refuge behind British lines. Usually these opportunities did not lend themselves to freedom with many Africans sold to the West Indies, yet the vast number and movement of Africans show the ability to work towards their own benefit and the ability to think politically. Berkin uses primary sources to lay out her claims including newspapers, letters, and diaries. Relying heavily on the work of Elizabeth Ellet’s Women and the American Revolution, her work was influenced by the gender roles of the 1840’s and 1850’s. The Cult of Womanhood cloud the political conscience of Revolutionary women but even so that voice questions personal sovereignty. At times Berkin seems superficial in her arguments; still she argues that change did occur with the American Revolution. There was no great revolution for women’s economic, political, and social equality. John Adams states, â€Å"We are obliged to g o fair, and softly, and in Practice We are the subjects. We have only the Name of Masters, and rather than give up this, which would completely subject Us to the Despotism of the Petticoats, I hope General Washington and all our brave Heroes would fight.† (ibid, 158) Even so the women’s debate did cause pause. â€Å"Reason rules, in every one, the same. No Right, has Man, his Equals to control, Since, all agree, There is no Sex in soul.† (ibid, 151) â€Å"Women’s participation in the war had given concrete, empirical evidence of their ability to think rationally and make ethical  judgments.† (ibid, 152) Carol Berkin uses both famous and obscure women. She looks at patriots and loyalistis, trulls and General’s wives, Native Americans, African Americans, and spies. The idea of Revolutionary mothers who would train the upcoming generations of Republican citizens guaranteed changes in women’s education but at the expense of extensions of rights for women. Yet changes in education would give voice to festering ideas. In spite of this revolution, political conscience began to develop. Suffrage was eventually won but not as an extension of the Revolution. Gender roles of 2014 still create a definite imbalance in society politically, economically, and socially. Women function, work, raise families, display citizenship, pay their bills, and interact within their communities within continued gender restrictions. Because we do not protest or demand immediate resolution does not mean we do not think about, contemplate these inequities. How could Abigail Adams prompt John Adams to â€Å"Remember the Ladies† if she did not have a conscience about the injustice of property and legal status of women? Berkin, Carol. Revolutionary Mothers Women in the Struggle for America’s Independence. New York: Vintage Books, 2005. Fairchild, Caroline. Fortune. July 8, 2014. http://fortune.com/2014/07/08/women-ceos-fortune-500-1000/ (accessed November 8, 2014). US Department of Labor. Bureau of Labor Statistics. October 24, 2014. http://www.bls.gov/news.release/pdf/wkyeng.pdf (accessed November 8, 2014).

How to Write a College Essay

How to Write a College Essay There are different thoughts on writing college essay and people have different thoughts on how to write a college essay. Principally, writing an essay for college is not a major problem if you have a natural flair for writing. College students often get confused in their initial college life when they get instructions from teachers to write a college essay. The reason is very simple, they have now no prior experience and they really don’t know how to write a college essay. Some simple steps may be of great use for the students if they follow these with an objective oriented mind. Write your topic on the first page and divide it into sub topics. Sub-topics are mainly sub headings and related issues that may appear in your completed essay as a finished product. This will give you a fair idea of main contents and thoughts involved. Now see what is the quantity required for that specific essay. Quantity should be considered in number of words and not in number of pages as number of pages may change dramatically with a slight change in layout, font, borders, or theme of the project. The next step is filling the contents in your proposed or planned contents. Always start from the main content idea or title discussion as it serves the purpose of an attention grabber for the reader. The more appropriate and impressive you prove here, more marks you get from your teacher in evaluation. Writing main theme paragraph in the beginning is also a good idea as it serves the purpose of both attention grabber and idea demonstration. Whenever the problem occurs during writing, never hesitate to look around for more innovative approach and examples. Environment itself guides you on how to write a college essay. Students’ discussions, teachers’ opinion, evaluators’ comments and library’s resources; all can be a good source in writing a college essay.

Sons and Lovers by D.H. Lawrence essays

Sons and Lovers by D.H. Lawrence essays Throughout ones lifetime many relationships are established between people that result in either a negative or positive influence on a person, shaping how they form new relationships with others. Throughout D.H. Lawrences classic novel Sons and Lovers, the character of Paul Morel is developed through his relationships with three women, Gertrude, his mother, and his two loves Miriam and Clara. These women each play a distinct role in the construction of Paul, as his connection with his mother is Oedipal, while his relationships with Clara and Miriam are sexual and spiritual. Gertrude is the most powerful woman in Pauls life, and thus this tight-knit relationship serves as the root for Pauls future affairs. It is no coincidence that Gertrude shares the same name as Hamlets Queen Gertrude, for both women share the mothers possessive role of the Oedipal complex. Paul sees his mother as youthful and virginal, frequently comparing her to flowers. At times Paul and Gertrudes closeness is a lmost like that of a couple, for example while the mother and son dine in town together, Paul thinks of her as "gay as a sweetheart", and feels the "excitement of lovers". However, Gertrudes youthfulness was not eternal, and so when it begins to fade, Paul experiences both irritation and jealousy: Why cant a man have a young mother?... And why wasnt I the oldest son? Look-they say the young ones have the advantage-but look, they had the young mother. You should have had me for your eldest son. Daniel A. Weiss delves into Pauls peculiar reaction to his aging mother in his essay "The Mother in the Mind". Weiss suggests that, in this aspect of the Oedipal complex, that Pauls "real desire is to be even more than the oldest son, is not even that his mother remain young, but that they equal in age no matter what it is". Referring to Weiss mention of "the in...

Thylakoid Definition and Function

Thylakoid Definition and Function A thylakoid is a sheet-like membrane-bound structure that is the site of the light-dependent photosynthesis reactions in chloroplasts and cyanobacteria. It is the site that contains the chlorophyll used to absorb light and use it for biochemical reactions. The word thylakoid is from the Green word thylakos, which means pouch or sac. With the -oid ending, thylakoid means pouch-like. Thylakoids may also be called lamellae, although this term may be used to refer to the portion of a thylakoid that connects  grana. Thylakoid Structure In chloroplasts, thylakoids are embedded in the stroma (interior portion of a chloroplast). The stroma contains ribosomes, enzymes, and chloroplast DNA. The thylakoid consists of the thylakoid membrane and the enclosed region called the thylakoid lumen. A stack of thylakoids forms a group of coin-like structures called a granum. A chloroplast contains several of these structures, collectively known as grana. Higher plants have specially organized thylakoids in which each chloroplast has 10–100 grana that are connected to each other by stroma thylakoids. The stroma thylakoids may be thought of as tunnels that connect the grana. The grana thylakoids and stroma thylakoids contain different proteins. Role of the Thylakoid in Photosynthesis Reactions performed in the thylakoid include water photolysis, the electron transport chain, and ATP synthesis. Photosynthetic pigments (e.g., chlorophyll) are embedded into the thylakoid membrane, making it the site of the light-dependent reactions in photosynthesis. The stacked coil shape of the grana gives the chloroplast a high surface area to volume ratio, aiding the efficiency of photosynthesis. The thylakoid lumen is used for photophosphorylation during photosynthesis. The light-dependent reactions in the membrane pump protons into the lumen, lowering its pH to 4. In contrast, the pH of the stroma is 8.   Water Photolysis The first step is water photolysis, which occurs on the lumen site of the thylakoid membrane. Energy from light is used to reduce or split water. This reaction produces electrons that are needed for the electron transport chains, protons that are pumped into the lumen to produce a proton gradient, and oxygen. Although oxygen is needed for cellular respiration, the gas produced by this reaction is returned to the atmosphere. Electron Transport Chain The electrons from photolysis go to the photosystems of the electron transport chains. The photosystems contain an antenna complex that uses chlorophyll and related pigments to collect light at various wavelengths. Photosystem I uses light to reduce NADP to produce NADPH and H. Photosystem II uses light to oxidize water to produce molecular oxygen (O2), electrons (e-), and protons (H). The electrons reduce NADP to NADPH in both systems. ATP Synthesis ATP is produced from both Photosystem I and Photosystem II. Thylakoids synthesize ATP using an  ATP synthase enzyme that is similar to mitochondrial ATPase. The enzyme is integrated into the thylakoid membrane. The CF1-portion of the synthase molecule extended into the stroma, where ATP supports the light-independent photosynthesis reactions. The lumen of the thylakoid contains proteins used for protein processing, photosynthesis, metabolism, redox reactions, and defense. The protein plastocyanin is an electron transport protein that transports electrons from the cytochrome proteins to Photosystem I. Cytochrome b6f complex is a portion of the electron transport chain that couples proton pumping into the thylakoid lumen with electron transfer. The cytochrome complex is located between Photosystem I and Photosystem II. Thylakoids in Algae and Cyanobacteria While thylakoids in plant cells form stacks of grana in plants, they may be unstacked in some types of algae. While algae and plants are eukaryotes, cyanobacteria are photosynthetic prokaryotes. They do not contain chloroplasts. Instead, the entire cell acts as a sort of thylakoid. The cyanobacterium has an outer cell wall, cell membrane, and thylakoid membrane. Inside this membrane is the bacterial DNA, cytoplasm, and carboxysomes. The thylakoid membrane has functional electron transfer chains that support photosynthesis and cellular respiration. Cyanobacteria thylakoid membranes dont form grana and stroma. Instead, the membrane forms parallel sheets near the cytoplasmic membrane, with enough space between each sheet for phycobilisomes, the light harvesting structures.

Exponential technology Essay Example | Topics and Well Written Essays - 750 words

Exponential technology - Essay Example Medical technology has changed the view of common people. With the use of medical technology, it is easy to cure complex diseases. For example, the contaract surgery used to take three to five days but now due to technology, it can easily be cured in day care hospitals. Use of medicines has made it possible to fight with dangerous diseases like kidney failure, heart attack, cancer, hepatitis, etc. The cancer can be cured with medicines if detected in early stages. The only destination of cancer patient was death before this medical technology. Genetic changes are now also possible by the use of modern medical technology. The gene mutation can cause all the genome of a person. With the use of cloning, animals and plants of desired characters are produced now a day’s who are more productive and beneficial for mankind. It is the medical technology by the use of which, eye sight problem can be permanently cured by the use of laser technology. Due to medical advancement, a greator number of patients are cured in less time. The number of patient’s shifts has increased, so more people can get health in less time. These methods are easy, fast and accurate (Eucomed). Use of medical technology in the field of health has brought many benefits but there are also certain harms that are coming along with advantages’. There are instruments like ventilators, dialysis units and infusion pumps that sound in case of emergency. That alarm is now widely used that the hospital staff can ignore it due to its more use. As after a certain limit, we can forget the actual meaning of an alarm because we become used of it. Another main disadvantage of medical technology is the use of radiations for taking tests or to cure diseases. The use of radiations that limited dose can cause gene mutation of cancer. They can also damage healthy tissue while destroying cancerous cells. Although the instruments in hospitals are so much advance but there is

The National Bicycle Industry Company Essay Example | Topics and Well Written Essays - 2750 words

The National Bicycle Industry Company - Essay Example The mass-customization strategy was first conceived by the company’s managing director. He felt that if women could custom order their clothes, why couldn’t bicycles be produced in the same way. This idea came at a time when the bicycle industry was seeing very sluggish sales, and the price that a customer was willing to pay for a bicycle was dropping. Even senior members of the company felt that implementing the idea would be a risk. Thus, this idea was brought out and implemented amidst a lot of skepticism of whether the idea would work in the first place. However, the company’s Managing Director went ahead with the idea of implementing the idea of mass-customization. This was because he wanted to increase the standard of high value added products manufactured by the company. In order to implement this, he wanted the company to produce bicycles which catered to the needs and likings of the customer.

PESTLE and life Cycle analysis Essay Example | Topics and Well Written Essays - 2000 words

PESTLE and life Cycle analysis - Essay Example According to this method any individual stakeholder or any stakeholder group’s power can be ascertained and managed. Many books define stakeholders to be individuals or groups that have an interest in an organization; hence it may not be necessary for any individual or group to have an interest in any particular organization because interest is not the only ingredient to constitute regard someone as a stakeholder. This can be further explained by giving the example of the society at large which is a major stakeholder to the all factories which are emitting a large quantity of carbon dioxide, hence they only have an interest to the extent of the carbon dioxide emission and they might not have enough power to stop the factories from doing such an act (ACCA, 2007). The five groups of stakeholders that any business organization needs to consider for its growth perspective would be: Shareholders/Owners Employees Customers Government Society at large Majority of banks consider the e mployees to be the most important stakeholder within the banking organization. Banks consider their employees to be their vital stakeholder because of their decision making ability. The employees have the ability to take up decisions on any given matter hence these employees have the ability to drive the bank into a profitable or a loss making venture. This decision is really important for the survival and the long-term growth of the banks and hence it is because of this only reason that the employees have such a powerful decision in their hand, banks considers them to be the most important stakeholder (ACCA, 2007). â€Å"Systems thinking† is a process which tells that different things and activities within nature/organization are totally linked with each other. This theory defines that the activity of one individual or a group would affect the life or decision of other individuals or groups. Systems within an organization include the employees, the processes and the structur e of that organization and it is because of these people, processes and structures that the organizations get affected either in a positive or a negative manner. The banks use the closed systems thinking approach in the entire movie. The best exception would have been to follow the open systems thinking approach where the banks would have been involved in focusing on external issues and threats as well, this way open systems thinking system would help the banks to survive for a long period of time by focusing on the external environment along with the internal one (Gharajedaghi, 1999). The governments should play an important part in stabilizing banks as these banks are the main institutions in any economy. These banks are heavily involved in stimulating an economy and hence they should always be helped in situations when these banks are falling apart. Government interference in managing the general environment would be really important and these banks can be funded by the governmen ts to make them survive during difficult time periods. The film tells us the Government and the Law Enforcing authorities were really weak in putting up any system that would have led the bank to survive during such difficult times. The banks collapsed leading to further

Sex offenders in Australia Essay Example | Topics and Well Written Essays - 1750 words

Sex offenders in Australia - Essay Example It is thus reasonable to expect society to consider and undertake all possible viable solutions against sex offenses. In the United States, the passage of Megan’s Law has is widely known for making legal the naming of sex offenders after they have been released from prison, as a means by which the community they are reintegrated in are made aware of the risks. In our country, Australia, there is the Australian National Child Offender Register (ANCOR) targeting sex offenders of minor children, and monitoring them for a certain duration of time. However, this is altogether different from the â€Å"naming and shaming† of these individuals, which Australia has still not allowed. The issue of the naming of sex offenders has hit the headlines in recent months, with Melboune broadcaster Derryn Hinch lost his court battled against suppression orders to protect child abusters. Victoria’s Sex Abusers Monitoring Act, he said, was unconstitutional for not explicitly stating that court proceedings must be held publicly. He also said that suppression orders are unconstitutional. Deciding against him, the courts held that suppression orders are unconstitutional and he was guilty of contempt for divulging the names of the sex offenders. And yet, there is growing public support around the idea of naming and shaming, such support built upon populist sentiments condemning sexual offenses, demonizing sezual offenders and rousing fears that communities will not be safe in the presence of these sex offenders. In my paper, I will use two criminological theories to examine and critique this notion of naming of sex offenders. These are the conflict theory of criminology and the classical theory of criminology. A. Conflict Theory In order to discuss Conflict theory, it is incumbent to compare it with the consensus theory. The sociological theories that underpin our understanding of crime and punishment, as well as the justice system have long been the subject of deb ate by opposing ideological camps. The divergent approaches of â€Å"consensus† and â€Å"conflict† and what approach is the most appropriate lens with which to understand crimes remains to be discussed today, with the debates evolving to meet more modern and complex contemporary problems. It is imperative to begin by defining the concepts. Reid (119) defined the consensus approach as one that â€Å"views the emerging norms and laws of society as representative of the common feeling about what is right and proper; that is, they represent a consensus of views—a mechanism for maintaining social order.† It looks at society as a homogenous whole, without factions or frictions, and making a collective determination on what is right and what is wrong. For example, taking a very recent incident, the harsh punishments meted against the London street rioters might be deemed appropriate among proponents of the consensus theorists: indeed, the destruction of private property and petty larceny go against collective values and the State must bear down heavily upon those who seek to trample those values. In contrast, the proponents of the conflict theory look at society not as a homogenous whole, but as one wracked by class fault lines. Therefore, laws are not simply collectively-agreed upon rules that establish social order and ensure the efficient and harmonious functioning

McDonald's Essay Example | Topics and Well Written Essays - 1500 words

McDonald's - Essay Example In case of McDonalds’ regular operation General Manager is controlling assistant and staffs who are mainly focusing on selling different products and offering services to customers. In case of McDonalds’ decision makings are done in a decentralized manner. McDonalds’ has divided its organization structure into three geographic locations. Those are 1) USA, 2) Europe and 3) Asia pacific, Middle East and Africa. Chief operating officers of those three regions directly reports to the CEO for all company related operations. Company’s geographical organization structure has three main hierarchies for operating globally. This organization structure is very simple and well designed. The main products of the McDonalds’ are hamburgers, chicken sandwiches of different types, French fries, breakfast items, desserts and soft drinks. In some markets McDonalds’ also sales vegetarian dishes and salads. It also sales some seasonal foods like McRib. Company is also offering soup in Asian market. It has given lots of importance to the local food. Company has done great localization of their menu. They also maintained local food taboos in different countries like India and Indonesia. McDonalds’ also sells beer in Germany and in various Western parts of Europe. McDonalds’ also provides different services to its customers like free Wi- Fi. Customers can access the Internet facilities by using their mobile phones and laptops without any charges. More than 11,000 restaurants have this super service around the world. The McDonalds’ is having a prepaid card service. It is named as Arch Card. This card helps customers for quick and convenient way of payment at McDonalds’. Customers can buy from any McDonalds’ restaurant with the help of this card (Molch, 2009, p. 182). Company is providing services in terms of giving space for child parties. These services are provided in limited locations. McDonalds’ is World’s largest

APPLICATION OF COMMUNITY HEALTH & POPULATION-FOCUSED NURSING Essay

APPLICATION OF COMMUNITY HEALTH & POPULATION-FOCUSED NURSING - Essay Example In connection with this assertion, one can describe TB outbreak as a situation where TB transmission occurred within the previous few years, and there is the potential for the M. tuberculosis to be transmitted extensively. The outbreak of TB can be analyzed closely with descriptive epidemiology that characterizes the outbreaks of the disease by person, place, and time. In characterizing the disease by person, one considers the health habits of the TB patients, homelessness as well as incarceration. In connection with this claim, it is evident that excessive alcohol use, as well as illicit drug use, contributes to the occurrence of TB. It is also possible for the disease to have originated from one location then got transmitted to other places. For instance, the spread of TB can be as a result of people occupying the same apartment complex or coming together in churches and workplaces. The outbreak of TB can also be characterized in terms of time; it is possible for the outbreak of the disease to be varying with time in a given place (CDC, 2014). The characterization of the outbreak of TB with time proves that the outbreak is not controllable. The risk factors associated with the epidemiology of TB inc lude low immunity in children below the age of 5, presence of other diseases such as HIV infection and diabetes, and smoking of cigarettes. Other diseases that provide the chances of developing TB include alcoholism and malnutrition (CDC, 2014). The outbreak of TB poses a very serious economic challenge to a community. The death of people from TB results to the loss of productivity; the outbreak of TB leads to the death of potential people affecting the economy of the affected community and state. The cost associated with treatment of the disease is also a constant drain on the government’s resources. The outbreak of TB is also associated with the destruction of families as well as the functionality of schools where

McDonald's Essay Example | Topics and Well Written Essays - 1500 words

McDonald's - Essay Example In case of McDonalds’ regular operation General Manager is controlling assistant and staffs who are mainly focusing on selling different products and offering services to customers. In case of McDonalds’ decision makings are done in a decentralized manner. McDonalds’ has divided its organization structure into three geographic locations. Those are 1) USA, 2) Europe and 3) Asia pacific, Middle East and Africa. Chief operating officers of those three regions directly reports to the CEO for all company related operations. Company’s geographical organization structure has three main hierarchies for operating globally. This organization structure is very simple and well designed. The main products of the McDonalds’ are hamburgers, chicken sandwiches of different types, French fries, breakfast items, desserts and soft drinks. In some markets McDonalds’ also sales vegetarian dishes and salads. It also sales some seasonal foods like McRib. Company is also offering soup in Asian market. It has given lots of importance to the local food. Company has done great localization of their menu. They also maintained local food taboos in different countries like India and Indonesia. McDonalds’ also sells beer in Germany and in various Western parts of Europe. McDonalds’ also provides different services to its customers like free Wi- Fi. Customers can access the Internet facilities by using their mobile phones and laptops without any charges. More than 11,000 restaurants have this super service around the world. The McDonalds’ is having a prepaid card service. It is named as Arch Card. This card helps customers for quick and convenient way of payment at McDonalds’. Customers can buy from any McDonalds’ restaurant with the help of this card (Molch, 2009, p. 182). Company is providing services in terms of giving space for child parties. These services are provided in limited locations. McDonalds’ is World’s largest

Strawberries Attributes and Promotion Strategies Research Paper

Strawberries Attributes and Promotion Strategies - Research Paper Example What image do you currently have in regards to strawberries? What are the positive and negative aspects of this image? 2. What features or attributes do you consider when choosing whether to purchase strawberries and why these features? 3. In what situations do people eat strawberries? 4. Why do you think some people do not purchase strawberries? What then would motivate them to purchase strawberries? 5. Are people willingly ready to purchase a punnet of strawberries? Do you always buy in punnets? And how often? 6. What values do you have in regards to eating strawberries? Do you think these values can attract other customers to eat strawberries? Respondent one I love strawberries. They are sweet and healthy for the body. My children love them also. Otherwise people do not eat the fruit because of the organic foods being introduced all over. The attributes I look for I the oduor of the fruit and its size. The fruit should have a sweet aroma and should be just ripe. I often buy berrie s that also well packaged by the local industries. People tend more often to eat strawberries during picnics and as a fruit at home. I always carry some during picnics. Some people tend to have different desires for fruits. I think some just dislike the fruit, the price is not consumer friendly or they eat it in other form like wines and jams. I think it is wise to create awareness of benefits of eating the fresh whole fruit in matters of health. Otherwise advertising would go a long way in achieving this and free samples. People always purchase punnets of berries. Personally I do that all the time. I value the health benefits of this fruit. Research has shown that it helps in fighting cancer and has a lot of nutrients. I think people should be made aware of this value. I believe it can change the whole outlook of strawberries. Respondent two I do eat strawberries as a fruit. I however, prefer other types of fruits. The strawberries are quite expensive compare to maybe eating a bana na. I look for big bunches that are freshly packaged; Plus of course the price of the entire package. People eating strawberries anytime at work, leisure, breakfast. Personally I eat them over lunch time. I think they don’t like the fruit otherwise the price is not as high as to discourage consumption. Otherwise with the issue of inorganic and organic foods they may also have had an issue. To motivate them to buy, promotions with free samples etc. should be done. People always buy punnets of strawberries. I value the fresh fruit in matters of nutrient content plus it is a good way to maintain weight. Respondent three I love strawberries because they are good for my health. I always smell the fruit; I read the package plus am very conscious regards to inorganic fruits. I prefer locally produced. During picnics, breakfast, lunchtime. People do not always purchase them because they do not understand the benefits of strawberries. Irregardless of the price I think the benefits out weigh the cost. People always buy them in punnets. I do that every day. I value the health benefits plus the taste of the strawberries. They look so good and taste so good. Health promotion should be done in regards to strawberries. Respondent four Strawberries are just fruits like any other fruit. I don’t consume it so often because of the upcoming brands of inorganic foods in the market. I check for locally produced strawberries that are fresh. During

Dear People of the World Essay Example for Free

Dear People of the World Essay This letter should be read by someone thirty years from now, in the year 2014. It is currently 1984, I am a citizen of Oceania a place run by Big Brother and his people. We are treated like zoo animals, everything is controlled. I hope that you are reading this in a free world, a world where there is no Big Brother or Thought Police, a world where newspeak is considered old speak, a world where a tele screen is something that is used for entertainment and not surveillance, a world where you can say what you want and not what you must, a world where the only thoughtcrime is keeping your thoughts bottled up like we have to do. This world has been artificially created for us and we cant stand it anymore, something needs to be done; but we are constantly being watched from above and controlled we cant do anything about it. I often dream about a world where people can say what they want, where everything is green and nobody is prisoner of this lie anymore, I hope that your world is like that. Right now I am in danger, I could be being watched right now and it would be just a matter of time until the thought police come, kick the door down and take me. In this world you cant say anything without being questioned or accused of thought crime, I have lost many friends just because they said what they thought. They tell us that â€Å"WAR IS PEACE, FREEDOM IS SLAVERY, IGNORANCE IS STRENGTH† here we dont have peace, we have everything but peace. We are not free we are slaves of a system that does not work. Ignorance will never be strength, ignorant people are weak they believe everything that they are told. Thats why I say that â€Å"WAR IS WAR, FREEDOM IS FREEDOM, IGNORANCE IS IGNORANCE† There is just a small group of people that think like I do, there is just a small group of people that have knowledge of the truth. But this group is getting smaller and smaller and there is nothing we can do about it because we are all bering heard and we are all being watched. I believe that the future wont be like this anymore, it will be free, people will be able to go where they want when they want, they wont need to report every morning and every night, they will eat where they want to eat and love who they want to love. I know I am not the only one that is trying to change this world, letters like this will be found by many different people, because they need to know about their past. If the world where you live in is the same as mine it means that it still too early, leave this letter and carry on, because someday this will end.

Vodafone Marketing Analysis

Vodafone Marketing Analysis Marketing, as a discipline, has travelled a long distance in the last four decades. It is a trade of linking the producers of goods with the existing and potential customers. The changes in the consumer behavior, market place, channels of distribution, the merchandizing, display and almost anything have been tremendous in the past few decades. The demand for more sophisticated products has come out almost in every field. Products have today very close similarities. The research has created nearly the same kind of services and customer aids. Today marketers are faced with tough decisions. One wrong decision or delayed decision can completely put business back and give competitors edge over the market place, which in itself is a tough situation to face. Marketing deals with two things 1st identifying human and social needs and 2ndly fulfill them; we can say its Meeting needs profitably (Philip Kotler, 2008) Marketing deals with four things Right product, at right place, at right time and at right price. (Adcock, 2004) Marketing task is to manage demand, just as production and logistics professional are responsible for supply management. For management of demand, Marketing involves comprehensive understanding of product ( goods and services), experiences, events, the consumers, the places, information, Ideas, properties and even its own organization to be able to answer what is right, for whom, where, when and how? .(Adcock,2004) Strategy: Strategy is long term planning to achieve the goal and objectives of any organisation by utilization the different resources in the different environment to fulfil the market need and stakeholder satisfaction. Vodafones strategy: Vodafones strategy is that to give satisfaction to the customer by the utilization of advanced technology and product led to the its purpose the company is continually developing new products. Marketing strategy: Marketing strategy plays a vital role in the development of corporate strategy which has directly concerned to fulfil customers demand and wants and efficiently meeting their requirements. Marketing strategy is also help full in the development of business. Vodafones marketing strategy: Vodafones marketing objective in the UK is to keep market leadership on revenue per customer, network quality and customer satisfaction. Vodafones strategy is customer focused and product led for this purpose the company is continually developing new products and services which utilize the advance technologies. For example, young people think hard about which mobile phone to buy for this purpose they go wide range search for only best services with best value of money. It is very difficult to sell them. In order to keep market leadership, Vodafone has established a set of marketing objectives. Keep the existing customers. Increase infiltration of new data service (i.e. Vodafone live!) Introduce new technologies and best services (e.g. Vodafone live! and mobile internet) Continue to expand the Vodafone brand Attain new customers. Vodafone is achieving these objectives by continually updating the variety of phones and services offered to keep ahead of its competitors. Also, Vodafones distinctive How are you? live! advertising is helping to improve the brand image and saliency to all mobile users. Vodafones at micro and macro level: Vodafone is the one of the leader in the international mobile communication market with over 200 million customers all over the worldwide 25 different countries. To fulfil the requirements of the stakeholders, Vodafones invents brands and products by using the different technologies in the tough competition of the modern market. In 2005, in Kenya, Vodafones did partnership with the safaricom which is the local telecommunication of the Kenya. Vodafone also did partnership with the UK Department of international development and commercial bank of Africa by providing local banking service. In start Vodafone feels that it is not about the new technology, it was about the new application of existing technology. At the first task, Vodafone won  £1m from the financial deepening challenging fund. There are different services available to M-PESA like making loan repayments, making payments from authorised agent and also cash withdrawal as well. Growth of telecommunication brings positive benefit for wider economy development. It increases efficiency of trade at micro level, specifically in the rural areas. More stable economy is helpful to bring benefits for long term business of Vodafone. Methods of marketing research: Quantitative marketing research: Quantitative method usually based on sampling. That sample data is estimated level of accuracy, population or universe which they are drawn. It is classified in the three groups: Market measurements Customer files or segmentation Attitudinal data Qualitative market research: Qualitative market research is classified in the following group: Observation Focus group Depth interviewing Projective interviewing techniques Customer complaints departments: For the effective marketing strategy organization has to give focus on the complaints departments which are more helpful to improve the business. Through this organization also came to know either we are following the right marketing strategy. Customer hotline: Customer hotlines means through using the internet and telephone. On the organisation specific website customer can give feedback, do complaints and many other option are there. This also a best way to know about the condition of the effective marketing strategy. SWOT analysis of Vodafone: Swot analysis shows about the strengths, weakness, opportunities and threats. through this analysis company came to know about the condition of company. Company can cover their threats by using the opportunities and also threats. (S)trengths: Vodafone have strong diversification according to the location. It is well known organisation in the middle east, Europe, Africa and many other countries as well. this is strong telecommunication company which has cross the boundaries. Vodafone has well developed networking system which construed by modern technology. Vodafone is also emerging in different countries like. (W)eakness: Vodafone have very low return on the assets which includes BT group. AAT group and many other assets as well. In the US business cannot run properly like this. This is not strong enough. More than 80 percent of the business is running in the Europe. There is also weakness that there is no network coverage in the rural areas. (O)pportunities: Vodafone have opportunities of cost reduction scheme. Vodafone is trying to get return on the assets. Vodafone is the largest revenue company in the Europe. Vodafone has opportunities to use new modern technology. There is also development in the research and development method as well. Vodafone have also chance of reasonable tariff service with the iPhones. Vodafone have also best any time service for the customer. (T)hreats: Vodafone have highly marking competition in the market. Vodafone have many competitors in the market which is the great threat for Vodafone. In Europe, There is competition of prices as well. There is high rate of penetration of prices in the market. PORTFOLIO is the Collection of Products, Services, or Brands that are offered for sale by a company. PORTFOLIO MODEL  means a companys strategy for allocating different organization resources between various units of business. Product portfolio is the best example of portfolio model. In building up a product portfolio model a company can use different analytical methods and techniques including. B.C.G. Boston Consulting Group-Analysis Contribution Margin Analysis GE General Electric. Multi Factorial Analysis B.C.G. Analysis is a 1st method used in Brand marketing, Product management and Strategic management to help a company decide what products to add to its product portfolio. Products rating includes in it according to their relative Market Share and Market Growth rate. The products are then planed on a two dimensional map. Cash cows: Cash cows are market leader which shows that high market growth and high market shares. They get more return on the assets. They help to cover administrative cost, funds, corporate debts and also many other things as well. Starts: Star has high growth of market shares and high generation of cash. They are directly related to the market. if stars maintain their reputation means keep maintain their situation then they can turn into the cash cows. Dogs: Dog includes low market share and low market growth. They cannot generate cash and cannot consume cash. Dogs dont have enough potential to generate any cash. Question marks: Question marks include low market share so they consume low cash. A question mark is known as problem child. If a question mark does not successful to become a leader then it will turn into the cash cow. BCG matrix shows Vodafone condition in the market either it falls in the cash cows, dogs, stars or in question mark. Vodafone have market shares but it have aloe of competitors in the market. BCG Matrix BCG Matrix with Cash Flows G.E. Multi Factorial Analysis is 2nd method or technique used in brand marketing and product management to help an organization what types of product(s) to add to its product portfolio. One dimension includes nine industry attractiveness measures and other comprises includes twelve internal business strength measures. Contribution Margin Analysis is a 3rd method or technique used in brand marketing and product management to help an organization what types of product(s) to add to its product portfolio. Calculations includes additional revenues, additional costs, effects on other products in the portfolio (referred to as cannibalization), and competitors reactions. Marketing Strategic alternatives: Vodafone is one of famous organization and big telecommunication company in the UK. There are three major group to which Vodafone provide the services that are private individual, small and large business and the organization. Vodafones strategy is to become a leader in the market. Vodafone take care of the customers needs, demand and want. Customer demands new up to date products and seek added value new packages with the modern technology. Marketing mix: A long term planning is helpful to make effective strategy which will take towards the successful marketing strategy. Marketing mix includes four Ps. Product Price Place Promotion Product: a product provide different facilities like to chat with others, play games, exchange ring tomes, sending and receiving pictures, capturing pictures and making video call, send up to date news about weather and news as well and there are many other services as well. Vodafone give live information the every move and up to date service as well. Price: Vodafone wants to extend their business as much as they can to the youngsters, mature persons, executives, professional people and to also to the senior citizen. Vodafones have different price package which is suitable to the every age group of customers and these different packages are added value which fulfill the requirement of the customers. Vodafone is offering monthly price plan package and also pay as you go package. Vodafone has provided online top up facility as well. Vodafone also giving NECTER benefiting by using the text messages, sending picture and many other things as well. Place: There are more than three hundred stores in the UK which is beneficial for the customer for the easy accessibility. Vodafone also sell their mobile phones and also independent to the other retailers like car phone ware house. Customer can come to the stores and check out their favorite mobiles and deals which is reasonable for them. Due to easy accessibility, customers are able to see and handle the products as they are purchasing the different products. In the different stores, there are well experienced customer service representatives are required which explained each and every thing to the customers and also give information about the coming new mobiles and the new packages. Through this way customer can be satisfy. Promotion: Vodafone have connection and communication with the famous icons like David Becham which increase its value. Best ways of promotions which is adopted by the Vodafone is adverting on TV, billboards, magazines, media out lets and also on the internet which has helped effectively and promoted Vodafone successfully. This is known as above the line promotion. Below the line promotion is to offer different package which do promotion of the company and also increase the annually sales of the company by using the attracting sales posters inside the stores to buy. In the marketing mix, promotions include Vodafones stores, staff and its different offer which increase its brand image. Vodafones also have good public relationship in the U.K by using the press release and up to dated articles and by using new source or media. Marketing mix of the Vodafone is the best way to explain about the different price offers which are reasonable foe every one. Promotion of the Vodafone Company gives shape a successful strategy. Different products of the Vodafone are reliable because of their quality and brands. Vodafone stores are located on those place which customers can access easily at the time of need. Climate change of Vodafone: At global level, there are different challenges from which climate change is one of them. Vodafone is also facing the climate change. Climate has great affect on the product and service. Vodafone has made a strategy to reduce the climate affect. There are three basic points of the strategy. One is minimizing the climate affect, Vodafone is delivery thy products to the consumers and businesses. Second is that Vodafone is trying to minimize the emission from the operations. Third is providing new technology to control the emission. What is change management? Change management is accept, control and manage the situation in the organisation and need to bring change in the organisation has effective management is called change management. Different analysis has to do to see the change and managed by well planned strategy. If any organisation has needed to do change then different valid models are made for effective management of change. Some proactive techniques are used to bring and adjust the change in the external and internal performance of the organisation. There is making some effective strategy to plan step by step change. Change management also keep in eye current and modern issues which can affect the change process. There are some solid reasons when change is required. Change management should have up to date knowledge about the of situation surrounding issues. Change process: There are many reasons due to change is done. That reason can be internally and can be internally. Change process means journey of source of change to the adopting the change is change process. Why change has done? Which type of changes has done either it is cultural, organisational behaviour, organisation policies. These changes can be related to different department of organisation and every department is related to change process and change process is related to the organisation strategies. Marketing environment and implementations: For the marketing environment of the Vodafone firstly there should be PESTEL analysis of the Vodafone which will about the environment of the company. At politically level, Vodafone has support and also developed in marketing level as well. At the economical level, Vodafone has extended its business. That has positive effect on the economical level. It has reasonable packages for calls, texts and internet as well. At the social level, Vodafone have positive response from the people and stakeholder. It saves the time and also it has cover the distance between the people and places. Vodafone have partnership with different companies and have new technology system for the development of network system. Vodafone has legal rights as well. Vodafone is working according to the legal rules and regulations. After the PESTEL analysis, we can examine marketing environment of the Vodafone. There is positive response from the stakeholder but Vodafone did many changes in the strategy of the marketing. For the changing, there is a process and some point which is kept in mind. For changing in the strategy of marking, there will keep on eye on the financial condition of the Vodafone, response of the staff because some time they show negative response and not happy with the changes, there is also some staff issues as well like it become difficult to adjust with the new marketing system, Vodafone also has to do media analysis which new source of media is going on and customers can be attract to the which source or media that can be a TV advertisement, magazine outlets and many other sources as well. After analysis all these points, we can plan a marketing strategy which will be helpful in the development of business and also in extension as well. Vodafone is well known telecommunication company in the worldwide. so, planning the and implementation of the strategy should be careful and keep in mind all the aspects as well. Conclusion: Vodafone is the successful telecommunication company which has developed networking system. In every company, have different department and have different responsibility. Vodafone also have different department from which marketing is one of them. Marketing is the main department of any organization. There is properly a strategy is constructed. Before doing anything there is need of making strategy. So there is also specific strategy of Vodafone as well which explains about the customer care and reasonable prices to customer as well. There is also examine of Vodafone at micro and macro level which explains about the importance if Vodafone at global and local. Next section is about the SWOT analysis of the Vodafone which explains about the strengths, weakness, opportunities and threats of the Vodafone. SWOT analysis is the best way to know about internal condition of any organization. After that, there is Boston Consultancy Group Matrix which explains about the Vodafones market growth rate and market share rate. Marketing mix is the important part of the marketing strategy which includes 4 ps which are price, product, promotion and place. Marketing mix is the best way to know about the competitors and where company is standing. It also helps to be market leaders. Vodafone has climate affect on the company. For controlling this Vodafone is taking help of new technology. At the end , Vodafone is successful organization in the world.

Jesus Role as Reigning King :: essays research papers

Emphasizing Jesus Role as Reigning King page 277 3 & 4 In ANCIENT TIMES . . . must ACTIVIETY AND FAN FAIR was done in the CARINATION of kings, and they were given GREAT HONOR AND LOYALTY by the people Why because a KING of a nation had ultimate POWER AND RULERSHIP. What a KING said or WANTED done . . there were NO questions asked. The MORE LOYALTY that the people had for their KING the greater his kingdom would become. And If the KING also had Jehovah’s DIVINE BACKING, there was nothing he could NOT ACCOMPLISH. Although EARTHLY KINGS . . . lived and died . . . they were also IMPERFECT and MADE MISTAKES. But, . . . Jehovah God . . . would though . . . .ESTABLISH a RULERSHIP with a PERFECT KING who would live forever AND NEVER DIE. This INFORMATION was revived to Mary the EARTHLY MOTHER of the future king. Open your bible to Luke 1: 30 – 33. and Lets see how this was told to her. Even BEFORE this conversation between the angel and Mary took place it had be PROPHECY years ago about this KINGSHIP. Opens bibles to Daniel 7: 13, & 14. When Jesus was on EARTH and BEFORE his death . . . it was FIRMLY established by his disciples that he was the Son of God . . . and would be the KING of God’s kingdom. That is why the people said . . at Luke 19: 38 â€Å" BLESSED IS THE ONE COMING AS THE KING . . .IN JEHOVAH’S NAME. â€Å" Jehovah has GREAT LOVE for his son, who OFFERED HIMSELF up to die a PAINFUL AND SHAMEFUL death, on a torture stake. This was NOT . . . JUST ANOTHER DEATH. . . . . God Son DIED in behalf of mankind. So ACTIVE FAITH and BELIEF in the LIFE AND DEATH of God’s Son would divide those whose would RECEIVE everlasting LIFE and those who would not. As PREACHERS AND TEACHERS of God’s word . . .it IMPORTANT That we BUILD appreciation TO THOSE WE TALK TO. . . for what Jesus’ LIFE AND RULERSHIP truly means for mankind. And it will REFLECT in the way a person lives their lives. To BEGIN with . . . OUR OWN WAY OF LIFE . . . shows whether we REALLY BELIEVE that Jesus Christ is King and we are WILLINGLY submit to his rulership.

Evaluation of a set of three health-related websites

In this paper, we evaluate a set of three medical related websites namely www.nln.org for the National league of Nursing, www.nursingworld.org for the American Nursing Association, www.ama-assn.org for the American Medical Association and the https://www.ncsbn.org/ for the National Council for State boards in Nursing. We also evaluate an Archives resource site namely http://thomas.loc.gov or the Thomas, the website of the Library of Congress of the United States of America.Prior to presenting the evaluation we briefly describe each website: the purpose of these sites and their current set-up. We then go into the evaluation proper where we analyze the overall content, style and functionality of each site. In the overall content of the websites the quality of the information being presented and the comprehensiveness of the information is assessed. Moreover, how current the information located in the websites and where they were derived or from what authority this information was derive d is also assessed. Lastly, in evaluating the style and functionality of the sites we take into consideration the layout or the manner content is presented within the sites, ease in navigating the sites, its compatibility with respect to various browsers, information space with respect to advertising pages, and the speed upon which it is accessed through the internet.The first of the sites to be evaluated is www.nursingworld.org, the official website of the American Nursing Association (ANA). Briefly, ‘ANA is the only full-service professional organization representing the nation's 2.9 million registered nurses (RNs) (About the American Nurses association, http://www.nursingworld.org/about/)’ that advances nursing through imbibing high standards, promoting the economic welfare in their workplace and by proactively lobbying governmental agencies on issues affecting them.For the overall content, the website contains comprehensive and relevant information supportive of the purpose of ANA mentioned previously. The site has sections on information and services, newsroom and nursing issues/programs that sustain continuous support for promoting high standards in the nursing practice. It also has a section for showing their advocacies and initiatives for nurses’ general welfare, with sub-sections directing users to view publications relevant to nurses in the United States. As for the currency of the documents, the documents are up to date with uploaded documents as latest as January 11, 2007 (‘Press releases from the American Nurses Association†, http://www.nursingworld.org/pressrel/). As for the authority of the documents published, the documents that are published have their corresponding sources accompanying them. All these information are presented in a notably clear and concise fashion.For the style and functionality of the website, the overall layout is easily understandable. The site can be easily navigated and the information is clearly sorted out for easy access, even though the site carries a lot of information it is surprisingly accessible. On the other hand, the address of the site (www.nursingworld.org) is a bit misleading if you were to guess what would be the site of ANA and a name as www.ana.org or www.americannursingassociation.org may have been the better URL. The use of images instead of flash movies may have the decreased the site’s overall aesthetic impact to the user but without the use of flash movies, the site can then be easily accessible from any computer with varying internet speed with information prompting fast. Lastly for the evaluation of the www.nursingworld.org, the information relative to the advertisements, they are separated clearly in order to reduce the clutter and make browsing easier.The second site is www.ama-assn.org or the American Medical Association (AMA). AMA ‘helps doctors help patients by uniting physicians nationwide to work on the most important profes sional and public health issues’ (‘The AMA mission’, http://www.ama-assn.org/ama/pub/category/1815.html). Although it is similar to the initiatives and programs of ANA, AMA has a wider market as it focuses on the entire medical profession.For the overall content of the site, it has similarities as that of the ANA site, with additions of ‘professional resources section’ for medical practitioners and ‘med school & residency site‘ for medical students. Most of the information is up to date except for the annual report is only has the 2005 annual report. In addition, the site’s information is taken from credible sources, which are also accessible in the site.  As for the overall layout of the site, the vast information is batched together in a clear and easily understandable manner such that users can browse through the site easily. The site utilizes flash movies that make the site more appealing and further imbibes to the users the vision and mission of AMA. Apart from what was mentioned above, there are however no significant or innovative means of presenting data seen from the ANA and the AMA site.The third website is www.nln.org which is the site for the National League for Nursing (NLN). The purpose of NLN is similar to that of ANA but is slightly varied. According to its purpose (http://www.nln.org/aboutnln/ourmission.htm), the NLN ‘advances excellence in nursing education that prepares the nursing workforce to meet the needs of diverse populations in an ever-changing healthcare environment.’ This purpose is done through achieving the goals of Nursing education, Faculty development, Research in Nursing Education, Data collection, assessment and evaluation and Public Policy.For the overall content of the site, information pertinent to the goals mentioned above is clearly visible. Users who wish to participate in achieving one of the goals or for anyone who would just want to browse through the site can easily go to a specific heading and see its related sections. In terms of the currency of the documents, most of the documents are up to date however there are some documents such as the calendar of activities of NLN, which are still in need of updating (the calendar is still 2006).As for the overall layout, the site has a asymmetric design, departing from the modular and common website design that sets it apart from the rest of the websites being evaluated although the site uses only simple graphics to present its content. The site can easily be navigated, with information clearly divided and grouped together into concise headings that make it easier to browse through. Lastly, uploading time for the site is suitable for users with varying Internet bandwidths due to its low-memory web design, thus information no matter the manner of Internet access can easily acquire information.Another site evaluated is https://www.ncsbn.org/, the site for the National Council for State B oards for Nursing (NCSBN). The NCSBN is a United States-state wide organization aiming to promote and advance regulatory excellence in Nursing for public protection (‘Mission and Values,’ https://www.ncsbn.org/182.htm).For the overall content of the site, it has comprehensive content mostly pertaining to the nursing profession and for the regulatory nursing boards, each other that implies that their site presents specific, relevant and concise information that complement each other. The documents are well cited with authorities in the field clearly stated accompanying any research or paper they did for NCSBN. Overall the site is up to date, with sections for instance the calendar of activities that go as far presenting dates of activities for this year in advance, which is good for most people. However there are sections in the site that still need to be updated, sections such as the News releases and the annual report.As for the style and functionality, the site is mor e â€Å"cleaner† than the others in terms of the layout. The information is presented in such a way that even though there is a lot of information presented, the website is still able to present it in a simple manner that would not make the user â€Å"disoriented.† The site can be easily navigated with all the information easily accessible. The site however goes back to the symmetric design unlike the site of NLN. The site utilizes simple flash presentations in their homepage that gives an additional aesthetic impact to the user.Lastly, we evaluate http://thomas.loc.gov/, the site for the Library of Congress of the United States of America. According to the section describing the site (http://thomas.loc.gov/home/abt_thom.html), ‘THOMAS was launched in January of 1995, at the inception of the 104th Congress. The leadership of the 104th Congress directed the Library of Congress to make federal legislative information freely available to the public.’ Currentl y is being maintained by the Library of Congress.For the overall content of the site, its presents a multitude of information as concise as possible yet the site still appears to be heavily cluttered with information. However as compared to the other sites and the content they hold, Thomas is appreciably easy to understand-simple as it possibly can. In terms of the authority, the information presented by the Thomas is undoubtedly accurate and comes from directly from the source that is Congress. In addition, the documents stored in the site are the most current in the field, with daily updates coming directly from Congress. Links are also presented in the site that are relevant to users who wish to browse other relevant legislation.In terms of style and functionality, the Thomas has a simple layout and aesthetic appearance as compared to the other sites. The main page is a bit cluttered so there is a possibility that first time users might get lost with regards to the immense inform ation being presented and the one the user wishes to find. However the site boasts of a search engine for their database that is incredibly useful for users and researchers that would want to find the necessary information which adds up to the overall functionality of the website. Lastly, due to its simple web design, the site can be easily accessed with any Internet bandwidth at any location at any time.References:1.  Ã‚  Ã‚  Ã‚  Ã‚   The American Nursing Association. Retrieved Jan 13, 2006 from www.nursingworld.org2.  Ã‚  Ã‚  Ã‚  Ã‚   The American Medical Association. Retrieved Jan 13, 2006 from www.ama-assn.org3.  Ã‚  Ã‚  Ã‚  Ã‚   The Thomas, Library of Congress. Retrieved Jan 13, 2006 from www.thomas.loc.gov4.  Ã‚  Ã‚  Ã‚  Ã‚   The National League for Nursing. Retrieved Jan 13, 2006 from www.nln.org5.  Ã‚  Ã‚  Ã‚  Ã‚   The National Council of State boards of Nursing. Retrieved Jan 13, 2006 from www.ncsbn.org

Latin America colonial times Essay

?4. How does colonialism engage with notions of spirituality, witchcraft, and/or (ritual) intoxication? You may analyze how the distinctions between orthodox and unorthodox practices were distinguished (and oftentimes blurred). You may look at Staden, the readings on witchcraft and â€Å"superstition,† etc. Beginning in 1492 when the Spanish under the crown of Castile invaded the Americas, where their first settlement was in Santo Domingo, their main motivations were trade and the spread of the Catholic faith through indigenous conversions and economic gain. Due to these objectives they intervened and attempted to change every facet of the indigenous way of life including their ‘notions of spirituality, witchcraft, and intoxication’. The indigenous population had formally been removed from the jurisdiction of the inquisition by order of King Phillip the second in 1571, however the native people of Mexico and other invaded lands of the Americas were still prosecuted on accounts of witchcraft or being Nauatil (witches). Colonialism engaged with notions of spirituality and witchcraft by asserting their dominance in attempts to completely annihilate these practices. They attempted to make sense of what they did not understand by attributing these happenings to witchcraft and condemning those prosecuted as witches. Further, as previously mentioned, they attempted to spread the Catholic religion by deeming the religious practices previously ‘inherited’ (treatise on Heathen superstition) by the indigenous population as acts of witchcraft. In his letter to Reverend Don Francisco Manso de Zunga, Hernando Ruiz de Alarcon a Spanish navigator of the sixteenth centaury wrote that the reasons behind attempting to completely eradicate the superstitious ways of the people he regarded as Indians was that some of their practices such as â€Å"drunkenness was not permitted to them even in their heathen state† and was punishable by death. (39) His reasons behind â€Å"scraping of drunkenness from the memory of humanity† (39) is that even to those who are believed to be Pagans or non believers (heathens) (39) it was prohibited, therefore once baptised and accepted as Christians it is was a sin to indulge in these acts. To increase the spread and conversion to Catholicism within the Indians, Alarcon, validates the eradication of their customs. Further in his letter Hernando Ruiz de Alarcon explains how by indulging in these superstition practices the Indians are harming themselves. He states â€Å"This (their drunkenness) is the cause of the total destruction of the health of their bodies, and consequently the sufficient and principal barrier to their preservation and increase† (39). Alarcon explains that the deepness with which these practices have fastened into the native American culture leads him to believe that â€Å"the ministers have entered late into their parishioners’ language. † (40). Here we get an indication that despite their conversion to Christianity, Alarcon believes there is no hope to change the Indians’ superstitious ways. In light of the Spaniards determination to spread the Christian faith they attempted to eradicate all other religious practices within the Americas. In his letter Alarcon states in his letter â€Å"others (superstitions) have a weak foundation, because a traditions of their false gods is hardly found among their stories† (39). He explains their previous religion had no concrete roots, they worshiped ‘false gods’ and it was illegitimate; therefore, all rituals and practices for this cause were superstitious. It is important for us to note that the work of finding and documenting the acts of superstition in Mexico was bestowed on Alarcon and therefore it was in his best interest to exaggerate the evidence he supposedly finds. Further, he admits that he is not fully capable to undertake this task because of his â€Å"defective intellect and small experience with writing† (40). In his Treatise on the Heathen Superstition Alarcon explores many aspects of the Mexican native population’s way of idolizing their god’s or goddesses, he attributes this act to an act of worshiping the devil. This is another example of how the Spanish used the notion of witchcraft to propel the spread of Christianity. In his treatise Alarcon states â€Å"and by this means they usually communicate with the devil, because he usually communicates with them when they are deprived of judgement with the said drink and deceives them with different appearances† (48). In this example we can see how Alarcon uses Christianity and the threat of the devil to abolish drunkenness. Alarcon also uses the Devil to explain phenomenons that were beyond the scope of the Spanish understanding. He states in his treatise, â€Å"they (the sages in Mexico) are always deceitful and ceremoniatic and seek to persuade people that they are consummate in knowledge, since they profess to know what is absent and to foresee what is in the future, which, it may be, is revealed to them by the Devil, who can, through knowledge and conjecture, foresee many future events. † (45). Due to the fact that Alarcon and other Spaniards at that time could not make sense of why the prophecies or futuristic readings of the native Mexican sages were holding true, they declared it an act of the Devil and therefore a form of witchcraft. Another example of the Spaniards condemning the unexplainable acts in the Americas is in the document â€Å"On her Deathbed, Maria de la Candelaria Accuses Michaela de Molina of Casting Spells† produced in Guatemala in 1696. In this text different testimonies of various people that witnessed the sickness of Maria de la Candelaria a girl servant. In the testimony of Dona Juana Gonzalez a Spanish woman and mistress of Maria, she states, â€Å"the reason that she presumes this (that Michaela de Molina had casted spells on Maria) is because her servant, Maria had some fights with [Michaela] and not with anyone else. † (170) The Spaniards and even the natives of Guatemala could not fathom why or how Maria was dispelling such large amounts of blood and various objects like stones, rags and hair from her mouth and nose therefore attempted to reason it by condemning Michaela in the act of witchcraft. It is important to understand why the Spanish were interested in Maria’s sickness. In Spain and other parts of Europe the acts of witchcraft were highly condemned. People were afraid of loosing their power and therefore they feared the unknown. They condemned it by illegalizing all forms of witchcraft. Further, the act of ‘drunkenness’ and other practices not coherent with the beliefs of Christianity were also attributed to witchcraft therefore abolishing witchcraft became a means to spread the Christian faith specially since the indigenous population had formally been removed from the jurisdiction of the inquisition by order of King Phillip the second in 1571.

Bonuses can backfire Essay

1. Yes, I may use bonuses regularly if I become a manager. Because it is obvious that people will be motivated by bonuses. Although pay is not a key factor driving job satisfaction, bonuses will keep employee’s satisfaction level up in the most of time. Work environment will be improved when rewarded, which will make the employee improve their job performance and efficiency. Reward may be back fire but it will motivate the employees work in the positive pace. As a manager, bonuses is a good way to motivate the employees, in order to make more profits. 2. There was a tough time in my middle school. Before the final exam, my mother told me that if I get the better mark in the final exam, he would reward me a trip to japan. Due to this reward, I focused on the study day and night. I kept the studying till the midnight. The bad thing happened was that I got a sudden illness. I had a high fever lasting three weeks and had to have an operation. I not only missed the final exam but also stay in the hospital over three month. The doctor told me that the sudden illness was the result of the heavy pressure. This goal led me offer myself too heavy stress thus I engaged in unproductive behavior which was I kept myself in the anomalous daily schedule. 3. No, I think that providing group bonuses instead of individual bonuses would be less effective. Although providing group bonuses will contribute to the group spirit, providing individual bonuses is fair. Providing individual bonuses is based on the individual’s performance, every single employee will perform better in the work. While providing group bonuses, there will be someone pretend to work and not try him best to work. And the most hardworking team member will dissatisfaction with the rewarding, it is not equitable to the team star. Therefore, providing individual bonuses would be more effective. 4. I would design a reward program concerning the intrinsic interest of employee and avoiding the negative behavior. First, there will be a intrinsic rewards to let the employee recognize the programs and not lose the interest of the task. Second, the reward is based on the variable-pay  programs. And in the company we will enhance the role and discipline of the enterprise, the employee may avoid the unproductive behavior. It is important to design a program.

Pricing Strategy - LiveFace Assignment Example | Topics and Well Written Essays - 250 words

Pricing Strategy - LiveFace - Assignment Example Pricing policy is informed by factors such as corporate objective, market demand, government policies, costs, micro and industry barriers and reactions from competitors (Saxena, 2009). There are a number of pricing strategies used by firms around the world some which could be suitable options for Blue Team Focus Company. To start with, the differential pricing strategy is where a firm charges different prices on its product in different market segments mainly because of different social economic statuses of the target markets. This strategy could be an option for the Live Face product. Blue Team can also adopt the geographical pricing strategy which seeks to maximize on the economies of scale by charging lower prices on the product in some areas compared to those charged by competitors (Saxena, 2009). The company could also explore the penetration strategy where it introduces the product with a lower price and increases it gradually based on demand of the product and market

Rene Descartes Essay Example | Topics and Well Written Essays - 250 words

Rene Descartes - Essay Example entitlement can be attributed to both a move from the conventional scholastic-Aristotelian philosophy and the projection and spread of the contemporary mechanistic sciences for which Descartes made effort. Descartes deviated from the scholastic philosophies in two ways. Firstly, the scholastic’s method was doubted because it draws upon sensation as the origin of knowledge. Secondly, Descartes desired a replacement of the scientific explanation’s causal model with the contemporary mechanistic model. Descartes used a method of doubt to achieve this. The fundamental strategy Descartes proposed to evaluate any kind of philosophy was to consider it false if there is even slightest doubt about it. â€Å"This â€Å"hyperbolic doubt† then serves to clear the way for what Descartes considers to be an unprejudiced search for the truth† (Skirry). Concluding, Descartes introduced a rational way of evaluating arguments by measuring them on the scale of skepticism. I personally think that Descartes has influenced our thinking and accordingly our lifestyles in the modern age. He is indeed the first main philosopher who has made a concerted effort for the decline of skepticism in the modern

Marketing Communication Strategy Case Study Example | Topics and Well Written Essays - 2000 words

Marketing Communication Strategy - Case Study Example The essay will analyze and evaluate the buying behavior and perceptions of each segment. Communication objectives and strategies will also be included. A marketing communication plan will follow till the conclusion. 3TM is a simple structure that is low in specialization and formalization but high in centralization. Such organizations have few rules and the authority rests with the owner who in this case is the company's President/Executive Director; Shawn A. Wray. Such organizations are flat with two or three vertical levels and a loose body of empowered employees in whom decision making is centralized. Social factors: These include changes in demography and consumer's buying patterns. 3TM has to deal with people's changing attitudes towards charity and the company needs charity since it is the fuel to its engine. Also the public's perceptions of the different projects the company takes up is important since people support have different opinions to different projects and purposes to collect charity. Technological factors: All organizations have to keep up to date with the constant changes in technology. New developments in technology must be adopted for better management but they are expensive and funds are a problem for charity organizations. Internal marketing is a process within the organization that aims to empower and motivate employees at all levels in order to increase consumer satisfaction. The key concepts of internal marketing include alignment of the company's purpose in a way that it integrates with employee behavior in order to motivate employees to work for the betterment of the company. It is a problem but a necessity. Internal marketing is an essential communication tool since it helps to wipe out any resistance to change in the organization. It aims to involve employees at all levels in new initiatives and strategies. This motivates and empowers the employees and they feel like an important and valued part of the organization which further motivates them to work for the organization. This also eliminates high turnover and absenteeism since employees like to work for the organization. Internal marketing is a necessity since organizations are changing and growing continuously, renaming and re-branding is common, relationship marketing is the emerging field in marketing and it can be done with the help of employees only, Contract employment is more common then full-time employment so a brand vision and value is important for success, internal marketin