Global Marketing and Advertising Understanding Cultural Paradoxes

Question: Discuss about the Global Marketing and Advertising : Understanding Cultural Paradoxes. Answer: Introduction Walmart is a global retail corporation founded by Sam Walton in the United States in 1962. The company is a retailing behemoth having over 10,000 stores of different sizes spread all across the globe. It operates under different names like ASDA in UK and Best price in India. It sells goods manufactured by major companies as well as its own flagship products and brands. It sells everything from daily needs items like grocery, soaps, toiletries , clothes , footwear and also a whole range of electronic goods like TV, washing machines etc. In this report we are going to discuss its marketing plan for one of its newly launched furniture product, the LYNK double bunk beds for kids (Freng et al.2011). It is a novel product that is expected to be received well by the customers due to its appeal and utilities like saving space and serving as a source of entertainment for the kids. The product is going to be sold both in brick and mortar retail stores as well as online. Business situational analysis The external market environment for this product would be analysed with the help of the PESTEL tool as follows Political The proposed bunk bed would be made of moulded plastic and the government of UK is giving incentives to those furniture makers who use alternatives other than wood (Kumarand Rajan 2012.). The UK government is giving incentives to the retail industry as the consumer sentiments are high after a period of successive recessions in the last 6-7 years. It hopes that activities of the retail industry would be the first to revive the economy as disposable incomes of families have started to rise and it also generates employment Also the government of UK is sponsoring a skilling and development program and hence talented designers and carpenters would be available for expansion of the market (Morgan et al.2012). Economic After the Brexit referendum consumer sentiments are up and the UK economy is looking up once again. The Bank of England has announced a rate cut and hence the people of the country would have more disposable income to spend on furniture and home decor products The retailing industry is booming once again in the UK and the nation has added over 100000 new jobs in the past one or two years giving the people additional income to spend on niche products (Ashley et al.2011) Social As housing prices have soared people are buying smaller homes which mean less space for their kids and family members. Hence the prospect of a compact bunked bed for kids is a good and innovative idea in the furniture retail segment People having two or more kids can purchase this product as they would serve as a source of entertainment and play for preschool kids. Technology The product would be made of moulded plastic and hence completely safe for kids. There are no sharp edges and bed as a strong ladder and railings on the side to prevent kids from falling down. New innovation in plastics industry has made it possible for manufacturing this product at much less price than its wooden counterpart. Hence this product would be affordable by many households (Hollensen 2015). There is enough facility in the UK for the manufacture of this product and the company has set up a new furniture division to compete with other brands like IKEA. Environmental Though this product is made of moulded plastic and is non bio degradable it saves wood of trees and hence considered environment friendly. The government of UK is giving incentives to the furniture companies who adopt green technology and building materials. Legal Different health and safety concerns of the plastics raw material and processing has been adopted by the company to ensure that its complies with rules and regulations of UK The product has been tested for its strength and achieved the quality and safety standards of UK (Huang and Sarigll 2014) The micro environment would be now studied with the help of Porters five forces. Bargaining power of suppliers The company is planning to source the plastic material from local suppliers and since there are many such suppliers their bargaining power would be low The moulded plastic proposed for the product is readily available in the UK market and hence there would be no pressure from the supply side (Gordon 2012). Bargaining power of buyers The product is a new one as far as the material and technology is concerned. Most furniture makers who have similar products use wood which increases the cost and makes it heavy to move about. Hence in this regard the product has its own distinct advantages As the product is not made of wood, its price would be low and hence easily affordable by many customers. Thus the bargaining power of the customers is low Threat of substitutes Till now the product has no substitute in the market as most of the bunked beds of other furniture makers are made of wood and are more costly (Raj et al.2013). The design of the product has been patented by Walmart and hence existing companies cannot manufacture the same kind of product with the same material. As far as the quality and make of the product is concerned it has no other alternatives. Threat of new entrants The design and material of the product is such that new entrants couldnt easily replicate its technology and design. Its a two storey bunked bed for kids along with an attached study table. Great source of entertainment and comfort for kids. Saves a lot of space as it can be dismantled by just unlocking the plastic screws with a key (Leonidou et al.2013). The product would be sold both in online and offline mode for ease and convenience of shoppers. As the product is new it would be available for display and sale in the retail outlets of Walmart so that the customers can have a close look at the product before they decide to purchase it. Since the product is not made of wood its price is going to be much lower and hence easily affordable by the common middle class households. The product is also be priced such that customers would not think twice before making the decision to buy (Brei et al.2011) The company is planning to introduce the product in the year ending festive season of 2017 and would also give mattresses and bed linen free for a limited period of time The product would be up for display in the kids section of all major Walmart stores in UK. Product decisions Branding: The product would sell under the generic brand name of LYNK home furniture product. The concept of the brand would derive from the fairy tale style bunked beds found in childrens story books. The brand would also convey the message Save Trees as it is made of moulded plastic which can be moved about easily from one place to another in the house. The value of the brand lies in its easy portability due to its light weight and also it can be dismantled easily by unlocking the plastic screws at the joints (Rawls and Turnquist 2011). Product description: The product is a two storey bunked bed made of plastic along with an attached metal ladder and a study table. The idea of the study table is to make the children take an interest in school work while playing and sleeping in the Bunked bed. The product is easily collapsible by unlocking the plastic screws and bolts at the joints. The product would be packaged with attractive covers using themes from fairy tales The little Red Riding Hood (De Mooij 2013). The product would be painted in bright colours to be attractive to young children. Also contrary to wooden products which need maintenance like polishing and are also heavy this would be a new and novel idea in the furniture market. Positioning strategy: The product would be positioned on the lines of the fairy tale theme where children would sleep in cosy bunked beds giving them the idea as if they are living in a caravan. The advertisements would highlight the salient features like safety and portability as the key selling points of this product (Rosenbloom 2012). The bed linen that would be given free with the product would have comic characters like Mickey mouse as their print. Targeting market: The product would be targeted at pre school kids and would be designed and coloured appropriately to appeal to the senses of young children. The price would be such that it is affordable by the average middle class household of UK. Thus it can be seen that there is enough justification for marketing this product as it would be a instant hit among customers who have known and seen only wooden bunked beds. The product would use modern plastic technology to make it light and easy to assemble and dissemble. Its feature of portability would be additionally highlighted (Menegaki 2012). Product price The company would adopt a fair price pricing strategy since the product is targeted at middle class customers who usually have 2 or more kids in their household. The product would have to compete with already existing wooden bunked beds which cost higher. As a part of its promotion the company would be giving free mattresses and linen to attract customers and hence its price in the beginning would be higher (De Mooij 2013). The company is hoping to gain in the volume of sales achieved rather than sales value of individual units. However if the other competitors come up with a similar product then it has to alter the pricing strategy according to the needs and demands of the situation. Then the company might change into price skimming strategy to counter the effects of competitors pricing model. Since the product is new and no else has a similar product the company is hoping to get the maximum market share initially. The wooden bunk beds sellers might also try to bring down the price by using cheaper materials like plywood and hence the company has change its pricing strategy accordingly. Since the product is much cheaper than similar wooden products its demand would be more or less inelastic in this particular segment (Keller et al.2011). Hence if the company increases the price slightly due to high costs then there would not be much fall in demand. The prices would have to be adapted for variations in how the market receives the product. Also there could not be single price for different geographies. For example in countries where wooden products are freely available it has to lower the price even further and on the other hand where wood is expensive it can price it higher in its own segment as people would not mind paying a little higher for a good substitute product. Distribution strategy Since the product is envisioned and developed by Walmart right from the scratch it would adopt the zero level channel that is manufacturer to consumer. This is easy since the company itself is a retailer. There is no need for middle men and hence there is no need for other channels. The cost of this channel is least and hence the cost benefit could be passed on to customers in the form of competitive prices (Gertner 2011). Also there is no need for a delivery channel as the product is portable and light and could be easily taken away by the customers. The product would be sold in online channels of its own and also others like Amazon due to their popularity. This distribution strategy is suited as per the features and demand of the product as mentioned before. Integrated marketing communication The marketing communication mix would ideally be placed for customers to take notice of the unique selling points of the products. For this advertisements should be placed in childrens books and also lifestyle and home decor magazines so that both the children and their parents could be aware of the existence of the product. The product should also be placed in the toy section of all major Walmart stores to catch the attention of the public. First the parents could be made aware of the product by first giving free samples to play schools and office crches. In this way the parents would come to know about the utility of the product(Menegaki 2012). They could be made aware of the fact that the product is safe for kids and is also very light and portable unlike the wooden product that has long existed in the furniture market and stores. The product could also be marketed on the lines of electronic word of mouth publicity by giving advertisements on social media pages. Attractive graphic pictures of the product could be advertised in billboards outside nursery and kindergarten schools. Personal selling could also be used for handing down brochures and leaflets outside the gates of nursery schools and day care centres around the city. Personal selling could be used to give free demonstrations in homes of people living in the country. The message strategy used to convey the practicality of the product is to highlight its unique advantages over existing wooden bunk beds. Also to appeal to children the beds should be coloured brightly in multi colour patterns (Solomon 2014.). Also the company should choose women sales representatives for the purpose since they are better at communicating the childrens needs and requirements to their parents. The communication channel needs to be more personal than impersonal since it is a childrens product and the parents need to be convinced gradually about the benefits of the product over its wooden counterpart. Thus word of mouth an d social channels should be used as it would give a personal touch to the entire marketing communication process. Conclusion Thus this report has highlighted various aspects of marketing the Walmarts LYNK range of plastic moulded bunk beds. The ideas and proposals given for the marketing planning are cost effective and suited to the unique features of the product. To have a good product is a distinct advantage to the company as it stands out among a flood of mediocre and dull products in the market (Barrett and Weinstein 2015). Hence what remains is to market the product in an effective manner so that the goals of the company of turning it into a best selling product could be achieved and thus it could be used to place the company as a market leader in this segment. The products of the company sell automatically if it is marketed well and this has been proven to be true with many products of successful companies. References Freng Svendsen, M., Haugland, S.A., Grnhaug, K. and Hammervoll, T., 2011. Marketing strategy and customer involvement in product development.European Journal of Marketing,45(4), pp.513-530. Kumar, V. and Rajan, B., 2012. Social coupons as a marketing strategy: a multifaceted perspective.Journal of the Academy of Marketing Science,40(1), pp.120-136. Morgan, N.A., Katsikeas, C.S. and Vorhies, D.W., 2012. Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), pp.271-289. Shankar, V., Carpenter, G.S. and Farley, J. eds., 2012.Handbook of marketing strategy. Edward Elgar Publishing. Ashley, C., Noble, S.M., Donthu, N. and Lemon, K.N., 2011. Why customers won't relate: Obstacles to relationship marketing engagement.Journal of Business Research,64(7), pp.749-756. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), pp.122-126. Leonidou, C.N., Katsikeas, C.S. and Morgan, N.A., 2013. Greening the marketing mix: do firms do it and does it pay off?.Journal of the Academy of Marketing Science,41(2), pp.151-170. Armelini, G. and Villanueva, J., 2011. Adding social media to the marketing mix.IESE insight,9, pp.29-36. Raj, M.P.M., Sasikumar, J. and Sriram, S., 2013. A Study On Customers Brand Preference in Suvs and Muvs: Effect of Marketing Mix Variables.Researchers World,4(1), p.48. Singh, M., 2012. Marketing mix of 4Ps for competitive advantage.Journal of Business and Management,3(6), pp.40-45. Menegaki, A.N., 2012. A social marketing mix for renewable energy in Europe based on consumer stated preference surveys.Renewable Energy,39(1), pp.30-39. Rosenbloom, B., 2012.Marketing channels. Cengage Learning. Armelini, G. and Villanueva, J., 2011. Adding social media to the marketing mix.IESE insight,9, pp.29-36. Brei, V.A., d'Avila, L., Camargo, L.F. and Engels, J., 2011. The influence of adaptation and standardization of the marketing mix on performance: A meta-analysis.BAR-Brazilian Administration Review,8(3), pp.266-287. Barrett, H. and Weinstein, A., 2015. Corporate entrepreneurship, the marketing mix, and business performance. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 144-150). Springer International Publishing. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Engelwood Cliffs, NJ: Prentice Hall. Rawls, C.G. and Turnquist, M.A., 2011. Pre-positioning planning for emergency response with service quality constraints.OR spectrum,33(3), pp.481-498. Gertner, D., 2011. Unfolding and configuring two decades of research and publications on place marketing and place branding.Place Branding and Public Diplomacy,7(2), pp.91-106. Keller, K.L., Parameswaran, M.G. and Jacob, I., 2011.Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications.

Platinum Communications

Introduction Advertising is a well designed means of non-personal communication that contains crucial information that is highly persuasive in nature, about companies, goods, services and ideas that is paid for by identified sponsors via diverse forms media such as TV, Newspapers and internet.Advertising We will write a custom essay sample on Platinum Communications specifically for you for only $16.05 $11/page Learn More Advertising is a critical part of the society and therefore it is important that when advertises design and come up with advertisements companies should aim to design advertisements that are culturally acceptable and within the ethical and moral guidelines ( Koslow Costley 2010,166). There are a numerous aims of advertising but the main aim is to increase revenue streams, the ultimate aim of any organization is to maximize its profitability hence this can only be realized when the advertising increases its sales if it is a commercial o rganization. Additionally advertising also develops visibility of the product and services among the existing consumers and potential consumers, through increasing the awareness of the customers thereby making it easily possible for consumers to adopt the usage of the product being advertised. Advertising is also paramount to developing the image and reputation of an organization and thus knowing this, copy writers and all those who developing advertisements always aim to arouse positive emotions of their target market ( Dahl, 2004, 12-20). During the advertisements companies can manipulate messages in such a way that is most suitable for their target audience. The platinum communications case is a clear instance for which advertisers can be critically analyzed and conclusions drawn to determine whether there was a breach of ethical or moral standards in their part. Advertisements usually aim to educate, inform, remind and persuade consumers or an audience to do something and thus i f advertisers are not careful in designing and customizing their messages then companies which are directly linked to the advertisements may have their reputations damaged and this could prove injurious to their commercial goals (Reese 2000, 36).Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Advertising regulatory bodies are institutions which are formed by concerned parties in various advertising industries so that advertisement activities can be easily monitored. Additionally regulatory bodies often are involved in creating a legal and ethical framework upon which participants of the advertising industry can operate within. An advertisement is hence likely to meet its objectives only if it is within the culturally set bounds of the target audience. If an advertisement appears to be somewhat disrespectful to the culture of a particular target market then the outcome of this set of consumers will most likely be hostile (Wang 2005, 66-69). Platinum communications case situation Platinum communications has been forced to withdraw their advertisement and to appear in front of the advertising standards bureau in connection to its telecommunications advertisement which appeared on radio urging motorists to drive safely by using their phones responsibly while driving in order to avoid accidents. The advertisement has been accused to contain a violent manage and unsuitable derogatory language and therefore suitable for public transmission. Instead of the advertisement achieving its goals of encouraging more responsible road usage the company has been accused of creating an advertisement that encourages road rage amongst motorists, and many stakeholders have argued that there are much better ways of advocating for better road usage through the use of hands free devices. Culture and Advertising Messages that are contained in advertisements must be in harmony with the targeted audien ces culturally-bound experiences of this target audience, this is because once and advertisement is aired consumers will engage themselves and will only accept that which is culturally acceptable and treat that which is not culturally acceptable with hostility values and beliefs. Smith (2005, 65-72) uses the term the participatory consumer who is part of the target audience of the advertisement often concentrate and may many a times enter into a rational trance with an aim of critically understanding the main message of the advertisement, this fact enables the consumer to treat advertisement as a dialogue between them and the advertiserAdvertising We will write a custom essay sample on Platinum Communications specifically for you for only $16.05 $11/page Learn More . It is after logically analyzing the advertisement the consumers will therefore decide whether the advertisement is either good or bad for them (Munro 2001, 122-141). Thus the outcome of thi s process of being a participatory consumer will often guide consumer behavior and thus define the attitude and perceptions of these consumers. Knowing this then the language that is used in advertising is subject to alteration and adaptation, depending on the culture of the target audience, target groups being addressed and other relevant considerations. This fact may often force marketers to retract from a mass orientation approach of advertising depending on the situation to a more fragmented approach that is suitable for target marketing. It is therefore vital that advertisers try and build a relationship with consumers because it they fail then it is almost impossible to connect with consumers and it hence becomes impossible to initiate favorable actions from the consumers. The language of Radio advertisement that was used by platinum communication was considered harsh and hostile simply because it contained obscenities to pass across its message. When coming up with language f or advertisements several characteristics are to be incorporated into the message by choosing the most suitable and preferred language by selection of vocabulary that respects the culture of the target market (Smith 2005, 45-59). The language of advertising is the most important factor that contributes to the accomplishment of the ad as it gives the advertisers the will to move to action. The case of platinum communication is therefore a good example of a good message that was delivered using the wrong language thus making it the advertisement itself a flop. Hence the advert had less persuasive power and was forcefully withdrawn from the air. Advertisers must therefore understand the nature of consumer engagement incorporate this into the design of advertisements because advertisement also play a big role in the overall product experience that a consumer actually experiences(Munro 2001, 22-31). With this in mind therefore if an advertisement has a poor language delivery then consume rs are most likely to view the product in an unfavorable manner and may even end up avoiding it.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is therefore justified to conclude that the radio advertisement done by Platinum communication was not in harmony with the cultural background of its target market even though the company did not breach the Advertisers Code of Ethics section 2.5. The targeted audience seems to be a society that is more conservative sand therefore would expect the messages that were used in that advertisement to be quit respectful and decent. The community around Newcastle generally associates obscenities with violence and this is therefore why they were able to misinterpret the intentions of this radio advertisement as an advertisement which encourages road rage among motorists who are road users. Although the advertiser strongly denies ever using any abusive or derogatory language it is important to know what is culturally acceptable in one country or region may be a taboo to another region. Therefore it is the duty of marketers to carefully use their skills and conduct trials that will assist t hem to understand the code of ethical responsibility that is attached to particular target audiences before embarking on creating advertisements, because in some cases globalizing advertisements can be dangerous and thus using a logical approach may have better results (Munro 2001, 90-100; Duke University Libraries digital collections 2008). Economic assumptions and advertising Consumers often have their economic expectations which are attached to advertisements and therefore the targeted audience may often expect advertisements that advertise various products. Consumers expect advertisements to raising the standard of living by empowering their decision making process, increasing consumer satisfaction by making them aware of which products are most likely to satisfy them most following adoption, introducing economies of scale through increased sales, efficiently distributing product information and creating elastic demand lowering prices and stimulating product innovation (Solomon 1994, 56). Supporters of advertising argue that in economies should display several distinctiveness of complimentary market. Advertising should contributes to higher principles of living; enlarged buyer fulfillment; inferior prices; amplified economies of scale for manufacturers, wholesalers and retailers; efficient group distribution of product information to assist in consumer evaluation of the products to help them choose what suits him/ her; and product modernization. Thus, advertising benefits the public and individuals because their needs and wants are met more efficiently and standards of living improved. One of the economic functions of advertisement is to enlarge market share and inform clients about the new products. In the absence advertisement, the consumer would not be able to know about the products that are readily available in the market additionally retailers and wholesalers would not be able to effectively move their inventories. Millions of individuals worldwide v iew and process numerous commercials on Radios, TV and newspaper published advertisements or billboards. Various businesses, alongside the government, apply advertising as a way to support their products and services. Advertisements are therefore responsible for reaching out to various individuals and persuade them to purchase certain products by altering their perceptions and attitudes thus enabling businessmen to have more control over the sales patterns throughout a business cycle (Ryan, 2004, 73; Reese 2000, 10). The principle behind advertising is to advertise products in such a way that the end result is that a targeted viewer will purchase the product after being exposed to the advertisement. The product manufacturers often have to illustrate descriptions of the supreme status of life; attractive women, well-built men, excellent time and no uncertainties. The utilization of sex appeal and extra strategies to attract buyers into investing in their products despite the fact tha t they wish to be something they are not. By using such techniques then an advertisement is able to achieve its economic value by efficiently distributing product information about the product. It is also appropriate that when various techniques are used to effectively disburse such information it is usually done within the cultural context of a given audience in order to gain acceptability. Hence since Platinum communication used the wrong means to design their products then it is reasonable to conclude that the since platinum communication used an inappropriate process of dispersing information to its target audience then the advertisement ultimately failed from achieving any economic goals/value. Consumers and various target audiences usually expect that advertisements will end up increasing the level of consumer satisfaction. Advertisement campaigns often force the community to either directly or indirectly force the targeted audience to buy the products due to the premise that the product will cater to the needs and desires of this audience. Advertising dictates the level of satisfaction and utility by simply altering the perceptions and attitudes of those who watch these advertisements. Advertising therefore could contribute to the pleasant stereotyping of certain groups of products which a company is selling by depicting them as products that will cause a high level of utility after they are purchased (Solomon 1994, 181-186). But in contrary unethical means of advertising may trick consumers into purchasing products on the premise of satisfaction. Hence this is why various advertisement industry participants usually come together and form a board or a regulatory body that will oversee that consumers are not exploited by malicious advertisers who trick them into purchasing their products (Ryan, 2004 121-133). Thus in some instances advertising can be unattractive and inconsistent with ethical principles and in such a case consumers may not realize the ec onomic value behind the assumption that advertisements are supposed to enhance the level of satisfaction which consumers experience when they purchase certain products. Advertising on the other hand can cultivate a fulsome lifestyle that squanders resources and thus no utility or satisfaction will be realized by the targeted audience once they acquire products which were previously advertised. When advertising reduces human improvement and satisfaction, after acquiring material goods and cultivating a particular message and lifestyle through various media then the advertisement will be considered to contain falsified destructive messages that are dangerous and in appropriate for the society (Arens, Weigold Arens 2011, 237). When advertisers fall short to follow a precise value for the moral, cultural and spiritual necessities, based on the self-respect of the individual and on the appropriate characteristics of each community and represent distorted facts about a product with an ai m of luring consumers into purchasing their products that this can be considered as unethical and in breach of advertisement codes of conduct. Conclusion Advertising has become more influential in our society; its exposure through radio, television, print and billboards advertisements has turned out to be a main influence in people’s purchases. Many individuals look up to advertisements so that they can form a basis under which they can justify their purchase decisions. Poorly designed advertisements Instead of receiving extra attraction from the consumer, have ended up irritating and the targeted audiences as was the case whereby the use of a culturally an acceptable language led to the rejection of Platinum communications advertisement which was meant for promoting use of safe road usage (Solomon 1994, 74-78). The poor planning and execution of the advertisement ended up sending the wrong message and disrupting the goals by the advertiser platinum communications. Additional ly the perceptions and attitude of the targeted audience soon went sour as soon as the advertisement went on air thus requiring it to be withdrawn. Considering advertisements’ societal major influence, it is necessary that the media regularly analyze and appraise the actions of advertisers to incorporate both aspects of globalization and localization which will thus enable them effectively use a mass market approach or a fragmented market approach to more effectively advertise products. Advertisers should therefore critically research on the culture of the targeted audience before making advertisements in order to avoid irritating consumers. Rather that arguing that their practices are legal or within guidelines it is i9mportant to go a step further and incorporate culturally accepted practices in making advertisements. In addition, regulatory bodies should be vigilant look for ways to control and dictate guidelines to the advertising industry and any other means of communica tion. References Arens, W. F., Weigold, M. F. Arens, C., 2011, Contemporary advertising, 13th edn. Boston: McGraw–Hill Irwin. Dahl, S., 2004. Cross-cultural advertising research: What do we know about the influence of culture on advertising? London: Middlesex University Business School. Duke University Libraries digital collections, 2008. â€Å"Ad*Access.† Duke University Libraries. Web. Koslow, S. Costley, C., 2010. â€Å"How consumer heterogeneity muddles the international advertising debate.† International Journal of Advertising, vol. 29, no. 2, pp. 221–44. Munro P., 2001. â€Å"From oral health to perfect smiles: advertising and children’s oral health.† nidcr.nih.gov. Web. Reese, R., 2000. â€Å"From the fringe: the hip hop culture and ethnic relations.† Popular Culture Review, vol. XI, no. 2, 10. Ryan, R., 2004. â€Å"Beers ads less about the babes and more about the beer.† BT. Web. Smith, S 2005, ‘Don’t loo k now, but here comes podvertising’, OMMA The Magazine of Online Media, Marketing and Advertising. Web. Solomon, M., 1994. Consumer behavior, 2nd edn. Massachusetts: Allyn and Bacon. Wang, J., 2005. â€Å"Youth culture, music and cell phone branding in China.† Global Media and Communication, vol. 1, no. 2, pp. 185–201. This essay on Platinum Communications was written and submitted by user Viviana Hess to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Reservation free essay sample

Bus reservation system deals with maintenance of records of details of each passenger who had reserved a seat for a journey for various places in Bangalore. The said bus reservation company has 60 routes operating from Bangalore among those are the regular or ordinary, semi-luxury and super-deluxe buses. These systems should contain information about its passenger like date of reservation, their destination, and number of seats and cancellation of their reservation. The system should meet the requirements of the business to make it interactive and user friendly. Our project is to computerize traveling company to manage data, so that all the transactions become fast and lessen any possibly error in transaction like calculation mistake, bill generation and other things. It replaces all the paper work. It keeps records of all bills also, giving to ensure 100% successful implementation of the computerized Bus reservation system. It also shows reports of the transaction done by the company to monitor their daily operation. We will write a custom essay sample on Reservation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Objective/s Main Objective: To develop an effective and functional passenger reservation system. Specific Objectives: a. To record data of various routes originating from Bangalore b. To verify that the total distance travelled by each passenger does not exceeded 3000km. c. To provide a facility for cancellation. Analysis Traveling is a large growing business in or country. Bus reservation system deals with maintenance of records of details of each passenger who had reserved a seat for a journey. It also includes maintenance of information like schedule and details of each bus. We observed the working of the Bus reservation system and after going through it, we get to know that there are many operations, which they have to do manually. It takes a lot of time and causes many errors. Due to this, sometimes a lot of problems occur and they were facing many disputes with customers. To solve the above problem, and further maintaining records of items, seat availability for customers, price of per seat, bill generation and other things, we are offering this proposal of reservation system. Our reservation system has two modules. First module helps him to reserve a ticket. Using second module he can cancel a reserved ticket. Requirements Definition Functional Requirements a. Should be able to create a new login for accessing the reservation facility. . See current reservations on different buses along with the details. The system should automatically show amount of money needs to be pay for selected seats. Non- Functional Requirements a. The administrator shall usually do anything on the system in all forms. Administrator is responsible for updating and maintenance of the systems content such as adding/ removing information about the system.

role of sexes essays

role of sexes essays Roles of the Sexes The submissive role of the female in a marriage or relationship is a common problem in many societies, including our own American society. This role has become so common that in fact it is now expected of the female. This male dominance goes as far back as the human race, to the beginning of relationships and marriage between the female and the male. Then, the physical prowess of the male led to his dominance in all situations and thus formed these roles. Even presently, with all our advances in equal rights and womens advances in the work fields, this role of submission and passivity is still present among our society. Why do women accept this role? Why hasnt it banished with the right to vote and her expansion into the male-dominated workplace? These roles are inbred into our society. The men are raised to lead and take charge. Women, on the other hand, are taught that their place is to keep peace, and in most scenarios that means conforming. There are many reasons women accept or allow this role. For many women, they find safety in allowing the male to dominate the relationship. The submissive role is familiar or so expected that the women fear changing the situation. Many authors illustrate this role of the sexes and portray some reasons and situations that are common in our society, such as Sidonie-Gabrielle Colette, in her story The Hand, and James Joyce, in Eveline. These two authors both, even though each describes a woman in a very different, yet remarkably similar, situation, discuss one of the major reasons women succumb to males. Colette was a significant feminist in the early 1900s when the womens right movement was in full swing. She fought for equal opportunities for women and proved it was possible when she was the first woman to be admitted to the Goncourt Academy. As a novelis...

A Defence of Heritage Essay Example | Topics and Well Written Essays - 1500 words

A Defence of Heritage - Essay Example Conversely a property or estate may also be inherited, and even a title can be inherited: According to wordnetweb.princeton.edu/perl/webwn. IMPORTANCE OF HERITAGE The whole world is divided into countries. People from all these countries and different ethnic backgrounds have their own story to tell. Everyone has their own past with them which plays a huge role in determining what they are today. Similarly just like the past of all these individuals every country has a past too. A country’s history starts getting written from the very day that it is created. Every decision that is taken after that becomes a part of the history of that country. This history after a few years becomes known as the heritage of that country. The heritage of a country automatically gets attached to its citizens or the people living in it. This Heritage is the representation of the people of their respective countries. Without heritage a country would be nothing but reduced to a mere name. It is this heritage that tells us about the ancestors of the people living in a country. It acts like a silent introduction of the nationals of that country. The heritage of a country determines its true standing in the world. Wherever people go or travel in the world, their names do not remain the true representatives of their identities but instead it’s their nationalities which become the true representative of the identity of individuals once they leave their country. These nationalities wouldn’t mean much if it wasn’t for the rich heritage of their respective countries attached to them. Every country irrespective of its size has a fascinating and rich heritage. The heritage of a country gives away enormous information about the kind of people living there. It is through heritage that countries are known throughout the world. Countries like Britain which have a very rich heritage are well known throughout the world and their citizens respected. Heritage shapes the imag e of a country and its popularity. Hence this lays even more importance on the fact of knowing about the heritage of their country by its citizens or nationals. It is through this knowledge that the citizens of a country can truly feel proud of their country and know of the achievements and potential of their people. Countries that do not honour or care about their heritage and do nothing to preserve it are lost in the pages of history and time just like they lost their heritage and did nothing to protect it: According to Alison Hems, Marion R.Blockley(2006). ECONOMIC PERSPECTIVE A great way of letting people know about the heritage of a country is through tourism. There are many structures and vehicles etc which may be of great historic value and contribute tremendously to the heritage of a country. A country like Great Britain for example has many castles and ships which are of particular value and serve as great assets to the heritage of Britain. These structures or assets not on ly provide the richness of heritage to the country but they are also used as great tourist destinations or spots. This reaps tremendous benefits and advantages to Britain. Firstly, it attracts a large number of tourists every year which bring with them a lot of foreign exchange or currency into the country. Then this also acts as a great industry. The tourism industry provides a lot of jobs to the people of the country and serves as the livelihood or bread and butter of all these individuals and their families. Today when the economic situation is so bad everywhere around the world and there is a financial crunch, jobs are being cut and more and more people are getting unemployed all around the world, a country must stretch all its resources and options to provide employment and jobs to their people so that they can earn their

Aspergers Syndrome Research Paper Example | Topics and Well Written Essays - 1500 words

Aspergers Syndrome - Research Paper Example In addition, many people depict Aspergers disorder as one of the autism spectrum disorders. This disorder regularly occurs in children above three years and is more prevalent in boys compared to girls. Persons suffering from Aspergers syndrome display severe impairments in their social and communication skills, for instance poor nonverbal communication. On the other hand, the majority of the individuals having this disorder has perfect cognitive and oral skills, and naturally has ordinary to greater aptitude (Stoppler, 2011). Although health experts link Aspergers disorder with autism, individuals suffering from this disorder not have severe language and cognitive problems present in other autism spectrum disorders. Despite its occurrence, it is however possible for people with this disorder to lead normal lives with appropriate education and treatment (Boyer, 2011). Many people hold several misconceptions concerning Aspergers disorder. For instance, those not familiar with the disorder might deem that the infected individual lacks intelligence or that they are self-centered and uncaring people. This is because people suffering from this disorder are often not able to react or respond to voice around them or body language. An individual suffering from Aspergers syndrome might ignore Dropping hints. This is because he or she might not respond to the subtleties of the English language and might not interpret language that needs reading between the lines (Richford, 2011). Boyer (2011) adds that most people suffering from this disorder live autonomous lives. Although it is possible to treat and manage Aspergers syndrome, it is paramount to help patients learn to adjust to new circumstances. Dr. Hans Asperger, the doctor who gave the disorder its name first explained Aspergers syndrome in1944. In 1981 researcher, Lorna Wing made the

Wages v. Wages Essay Example | Topics and Well Written Essays - 250 words

Wages v. Wages - Essay Example The couple moved with their two children. In light of the decision to move to Kentucky, the mother went to court again requesting a change of custody. She argued that the move to relocate was based on her strong belief that it would be disadvantageous to their child. In her motion, she requested that she did not want to end the relationship between her daughter and her former husband. The father responded by accusing her former wife as a woman who lacked motherliness prior to their divorce. He also pointed out that the mother’s current husband had left her twice and that she had two different jobs and was not in a position to cater for their child appropriately. He wanted to be granted full custody or be relieved from paying child support (Sharp, W. and Antoon, 2005, P.73). He also wanted to stop paying for the child’s hospital insurance unless the court granted him full custody of the child. While the mothers intention to move to Kentucky and leave the child with her former husband was with good intention, it was perceived that it would result in a significant change of circumstances. She was also not best suited to have custody of the child as the former husband had more people whom would help him raise the child much better than the mother would. There was no significant evidence found by the court that moving the child to Kentucky would result in a great change in circumstances. The father was not granted custody. (Sharp, W. and Antoon, 2005, P. 73) The second ruling was made based on the present facts. Custody was not granted to the father as the mother’s motion to change custody was denied. The reversal of the earlier judgment was as a result of the mother’s failure to show the court that she was better suited to have custody. An appropriate visitation schedule was deemed to be better than changing custody basing on the facts present at that