Strategic Marketing Assignment Example | Topics and Well Written Essays - 2250 words

Strategic Marketing - Assignment Example (Zeithaml & Bitner, 2004; Daly, 2004). We Classification of industries or businesses facilitate some generalizations about appropriate marketing strategies for each classified group. The service sector has multiple varieties of businesses ranging from airlines, telecommunications to professional services to even one person businesses such as body masseurs. This multiplicity makes categorizations of services more tedious than physical goods (Samiee, 1999). Lovelock and Yip (1996) classified services into various groups. One important grouping was - People Processing Services: These services necessitate the customer's presence while the service is being provided. Most of such services are aimed or applied to people and so their presence is essential. In order to buy, use and appreciate these services customers must be ready to spend time, co-operating with the service operation (Lovelock, Vandermerwe & Lewis, 1996). Typical examples of such services are medical services, passenger tran sport, hotels, fitness centers and beauticians. It is the marketing of these services which is radically different from marketing of physical products. The focus of this paper is the marketing efforts of one such service viz.Hotel services. We have chosen Marriott Hotel's marketing efforts and examine them for their focus and propriety. The entire paper has theoretical support covering various aspects of service marketing. Peculiarities of Services A service is an activity or benefit that one party can offer to another which is essentially intangible and does not result in the ownership of anything.Kotler (2000) demonstrates that in the goods continuum the distinction between products and services is far from clear as one traverses from tangibility to intangibility. The lack of distinction is particularly prominent mid way through this continuum where tangibility and intangibility may gel indistinguishably. However the fact remains that the tangibility dimension of the offering is a critical distinction and can identify a service offering. For instance, in a hotel stay once the stay has been completed nothing tangible is left with customer for preservation except experience, hence hotel stay is a typical person processing service offering. Such an offering may have tangible dimensions to it like the complementary food and products; however it may be seen that most of these are 'consumed' and do not survive the stay. Even if so me tangible offering e.g. souvenirs etc does survive the hotel stay; it does not emanate from the main service but is only incidental to the service offering. On the whole the services retain their intangible and perishable characters in most offerings. Chief characteristics associated with services can be stated as below: Intangibility - Services are not physical. They can neither be possessed nor seen or felt. The tangible indicators of service are few, if any, and they are not good enough indicators to reduce consumer uncertainty. This increases the work of service marketers who must diligently determine how to effectively communicate the service process and the final outcome the

Railway ticketing lines Essay Example for Free

Railway ticketing lines Essay This proposal will outline a comprehensive proposal for setting up railway ticket selling and information center for Paddington Railway Station. This will be achieved through outlining the operational as well as management aspects of the project. Operational Issues Waiting is often considered as frustrating and a boring job which most of the passengers have to bear while waiting for their turn to receive tickets for their journey. For a learning organization, it is therefore necessary that a system of procedures shall be implemented which helped it achieve the operational excellence by carefully managing different timings i. e. peak times, low times etc during ticket selling procedure. Since it is often believed that services are experienced and goods are consumed therefore from a operational point of view management of waiting lines carries great significance in order to achieve necessary efficiency as well as productivity. (Maister,1985). We propose to manage waiting lines during following times: Peak Hours We propose to set up different counters i. e. increase number of counters to manage peak hours. This will allow us to reduce time spent on delivering each ticket or providing information. Queuing theory will be used to manage peak hours also. (Young, 1996). In order to avoid the usual problems happening at this time, we also intend to upgrade our database and system in order to analyze the travelling patterns of passengers coming at this time. This would allow us to prepare in advance to gather resources which best suit that time and type of customers. Interpeak Hours Waiting lines during this period will be managed by increasing the coordination between the counters and the passengers. This will be achieved by employing extra professionals who will guide our customers to right counters and will provide them right guidance to reach the correct counter to receive their tickets. Off Peak Hours Since off peak hours do not produce the similar amount of passenger rush therefore normalized operations with focus on delivering accurate service will be performed. It is also important that this will be the time which also be utilized for marketing purposes. References 1. David Maister. (1985). the Psychology of Waiting Lines. Available: http://davidmaister. com/articles/5/52/. Last accessed 8 November 2008. 2. Scott T. Young, (1996). Managing Global Operations: Cultural and Technical Success Factors. New York: Greenwood Publishing Group. 209.

Elements of Marketing New Zealand for Tourism :: Tourism Destination Marketing

Introduction The Bay of islands is one of the most beautiful parts of New Zealand and has 144 islands. It can also claim to be the birth place of New Zealand. The Bay Island with its warm climate and water based activities is a popular destination for New Zealand holiday makers and international tourist. The bay has many interesting historic towns including Pahia, Russell, Waitangi and Kari Keri. There is a broad range of accommodation in the bay of island, as well as attractions and activities, place to eat, and entrainment of all age. Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective. Marketing Mix 1) Product A service is something that cannot be touched. This means that it is harder to market, than a physical Product. Its quality cannot be perceived before it is used. This can complicate convincing a potential tourist to acquire the service and to choose one service offering over any other. Many of the services/products that Bay of Islands offers could easily be offered by other destinations in New Zealand or even abroad. What distinguishes Bay of Islands is that they were first to the market with this type of nature and culture-based tourism product in New Zealand. This is a simple rule of business and it applies greatly in the case of New Zealand. Bay of Islands has managed to carve out some sort of niche product for itself in the north of New Zealand. It is seen as the exemplar of the natural, adventure and heritage product that New Zealand has to offer. 2) Price A very important factor in the marketing mix is the price. Since a service is not physical, its value must be carefully thought out. The price is sometimes the first thing which tourists look at. Depending on the type of service, perceptions of value differ. The price can act as an indicator of quality. A low price may seem as an attempt to cheat the customer in some way. People expect quality to cost and are willing to pay a higher price for it. That is why the service provider must be aware of how much people would pay for his service and why.

Gregor Samsa

Not only was he underrepresented by his undeserving family, but constantly taken advantage of. This awakening resulted in malnutrition and soon after death. The Metamorphosis is told from a third person limited perspective. Thus, a speaker Is never profoundly Introduced; however, the story heavily focuses on Gorge's perspective of events. Because a speaker Is not acknowledged It Is fairly difficult to assume any information, however, one can infer that the speaker comes from a higher middle class based on the characters lifestyle, such as the presence of a maid.Perhaps one can also assume the narrator is male due to. Of course, many would probably disagree with this assertion that a speaker is never clearly addressed, and thus may assume that that the speaker is Gregory himself. And though on one hand, I may agree that Gregory Is Indeed the speaker, I still Insist that the speaker Is simply a narrator. Why? I believe by making the speaker a narrator, It makes any argument or statemen t the speaker wishes to portray more credible. A third person perspective allows the audience to better understand all the characters, or at least feel as though they understand all the characters.The Metamorphosis may be written in third person perspective, but it tends to greatly focus on Gregory and his feelings causing the audience to feel great sympathy for Gregory instead of any other character. I'd Like to change the subject to something that not yet been addressed, the subject. The subject of the book seems to be the grand â€Å"metamorphosis† that is experienced. We as an audience not only experience the physical transformation from Gregory Same as a human to Gregory Same as a bug, but we get to see the aftermath and how it affects each of the characters directly.These â€Å"metamorphoses† are illustrated throughout the plot with the help of the third person limited perspective. Greet Same, Gorge's sister experiences her own transformation from being a girl at the beginning of the book to becoming a woman. She does not just grow physically, but she matures emotionally, but taking on adult duties not required of her before her brother's transformation. Gorge's father also undergoes his own transformation. He goes from a man with no pride or motivation to a man who takes great pride in his work and becomes heavily invested in money. Lastly, Gorge's family as a whole undergoes a separate transformation.At the beginning of the book, the Same family Is hopeless and feels as though their responsibility until completely free from, Gregory. Their separation from Gregory completes their metamorphosis allowing them to feel relieved, secure, and optimistic once again. The author, Franz Kafka articulates a nonchalant attitude about the transformation that has occurred. This attitude is expresses through the characterization used throughout the book. For example the Gorge's character can illustrate the nonchalant tone of the story through his percept ions of his current situation.When Gregory is first transformed into a bug he isn't very distraught or worried, but indifferent. He is only worried about being able to continue in his daily activities and as time continues, Gregory seems to slowly lose interest in becoming â€Å"normal† once again thus, expressing Franz Kava's feelings toward social acceptance and isolation. To a large extent, the entirety of the book appears to be extremely absurd and ironic in that Gorge's transformation though appears a great burden to al, helped released Gregory of all the pressures of daily life.The metamorphosis saved Gregory from his unwanted Job and forced Gregory to trade positions with his family in that they now where in charge of caring for him and everything else they owned. In conclusion, The Metamorphosis, does not simply tell the story of a naive man who turned into a bug, was betrayed by his family, and died. No. The Metamorphosis, I believe is a metaphor something other than Just transformation. I believe in plain context The Metamorphosis, tells the story of an average man, who soon wakes ups and finds he lives a life he is not proud of.This man now see the world in a new light and feels isolated from all those who once understood him. He no longer has the same motivation and feels as though he is a burden to all those he loves resulting in suicide. My point is this: The Metamorphosis entails the story of a typical depressed man. Because the book is told from a third person point of view we see the â€Å"burden† Gregory has caused. However, this idea is not necessarily certain. So it is fairly simple to assume that he was never truly a burden, but delusional as any clinically depressed person would be.

Essay on Carol Berkin’s Revolutionary Mothers Essay

Carol Berkin clearly states her thesis in the introduction of Revolutionary Mothers. â€Å"Despite the absence of radical changes in gender ideology and gender roles for most women, the Revolution did lend legitimacy to new ideas about women’s capacities and their proper roles†. (Berkin 2005) In two thousand and fourteen it is questionable about how clearly women’s roles have changed especially in the areas of economics and politics at least it is obvious that the revolution did not bring equality. Legal status has changed. Of course, educational opportunities have expanded greatly; however, it often appears the more things change the more they stay the same. Even our popular vernacular demonstrates an entrenched gender inequality. â€Å"You throw like a girl† reveals poor physical performance. To concretely state subordination a person need only to make another their â€Å"bitch†. Female autonomy is usually used to denote weakness. While women now have the right to vote it is interesting that in the US Senate only 20 of the 100 senators are female. Look to Fortune 500 CEO’s and you will find only 24 female CEO’s. (Fairchild 2014) It is standard knowledge that while women are legally entitled to their wages they make 82 cents to the dollar of a male’s wages and even lower percentages for women of color. (US Department of Labor 2014) As a result of the Revolution, changes occurred. â€Å"While all those who debated the woman question agreed on the intellectual and moral equality of the sexes, few believed that the two sexed should  employ their abilities in the same arenas.† (Berkin 2005) If this is true of 1781, it is true of 2014 as well. Gender roles still ensure women are not equal social, economic, and political participants in the US. Clearly, women could not have demanded emancipation at the conclusion of the Revolution principally because of strict gender roles on the 1700’s. Yet to assume women did not contemplate greater political, economic, and social equality because of gender roles would relegate them to inferior intellect and place Victorian ideology onto them in 2014. Women questioned their position as any other individual even though they did not collectively seek radical change. Berkin makes a strong case steeped with evidence about an independent political conscience emerging. Feme covert was the status 18th century women found themselves in upon marriage. This status meant her legal personhood disappeared with marriage as she was assumed by her husband as a dependent. Berkin begins her argument with the role of women at the time of the American Revolution. Women could assume new responsibilities because of her helpmate responsibilities without seeing those responsibilities in light of a desire to change her status. However, more than that was occurring. â€Å"†¦across the colonies, women and girls developed concerns outside the private world of the family and began to ‘think nationly’.† (ibid, 11) Largely because of women’s roles in the process of boycotting goods, women utilized political power. Women became critical participants in the opposition to Britain. Gender could not stop the obvious question of what would be the meaning of the demanded changes. Purchasing power was used as an effective tool and the humanitiy that pushed women into participation must have also generated questions as to what ch anges would occure because of these protest. Gender roles might have inhibited the action of demanding change but it didn’t stop the question from beign raised. Being loving or even just obedient partners might explain their involvement but it could not surpress the natural inclienation of asking questions of why. The Edenton Resolves profess that although women owed obedience to their husbands their behavior was also for personal reasons, â€Å"Yet they also declared that it was the duty they owed to themselves.† (ibid, 22) Loyality and gender roles would impact female actions and motivations. â€Å"Catherine Schuyler, wife of the American general Philip Schuyler, tossed flaming torches on her fields of wheat rather than  see it used to feed General John Burgoyne’s invading army.† (ibid, 41) Still primal motivations of survival and self interst would dominate motivation. â€Å"The whole world appeared to me as a theatre, where nothing was acted buy cruelty, bloodshed, and oppression; where neither age nor sex escaped the horrors of injustice and violence; where lives and property of the innocent and inoffensive were in continual danger, and the lawless power ranged at large.† (idib, 36) Survival motivated. Whether refering to camp followers or Generals wives, self interest moved human action. The Baroness von Riedessel, Martha Washington, or Caty Greene were all tied to their husbands and their success. Their decision to follow their husbands and face the challenges facing soldiers on the front lines with a definite grace related to their own futures and status as much as their husbands and each of these women would have known that fact. Surely loyality and affection played a role in their behavior, but not necessarily many more that self interest. Nathaneal Greene instructs his wife on her options during his absence, â€Å"She chose neither of his suggestions.† (ibid, 78) Instead she made her own choice on her own interest. Self interest were linked to an emerging independent conscience. Grace Galloway exposes this point. When her loyalist husband left her in Philadelphia she found herself in dire straits. Even when the government confiscated her property, she worked to retain economic rights. â€Å"Grace did not surrender quietly. Throughout 1778, her journal entries show her determined attempts to separate and recover her dowry property from the rest of her husband’s property.† (ibid, 94) Female political conscience was also demonstrated by the shift in legal verbage. â€Å"Thus statutes defining treason began to speak of ‘persons’ rather than mne, of ‘he and she’ rathen than ‘he’ alonge.† (ibid, 100) These â€Å"†¦independent political choices† (ibid, 100) could be looked at as wifely duties but the law saw otherwise. Native America women also had to weigh self interest in dete rmining the best course of action and the wisest ally in the American Revolution. Gender roles among some Natives were quite different than most European gender roles. So a natural inability to compromise became extremely strained. â€Å"For those steeped in the English traditions of subordination of women, women’s councils and women warriors were a radical crossing of gender lines†¦There are few records of Indian women’s view of English colonial society. Those that exist suggest amazement at the female  dependency and exclusion from political life that marked a culture that was as alien to them as theirs was to the English.† (ibid, 109) Molly Bryant’s loyalty to Britain marked her belief in protecting her self-interest. â€Å"She believed her political commitment to the Crown honored her husband’s memory and, most importantly, served the best interest of her Mohawk kinsmen and women.† (ibid, 112) For her entire life she worked as a political leader attempting to secure lands and rights for her people. Several other female Native leaders worked to secure Native interest. The American Revolution would greatly limit the voice of Native people and particularly Nativ e women but many Natives had a definite political conscience which they voiced loudly and often. Gender norms did not stop African Americans women from questioning the ideas of liberty promoted in the American Revolution. Likewise, the self-interest of the British crown encouraged them to court African Americans for support as Dunmore’s Ethiopian Regiment attest. The chaos of the war offered opportunities for freedom and many sought refuge behind British lines. Usually these opportunities did not lend themselves to freedom with many Africans sold to the West Indies, yet the vast number and movement of Africans show the ability to work towards their own benefit and the ability to think politically. Berkin uses primary sources to lay out her claims including newspapers, letters, and diaries. Relying heavily on the work of Elizabeth Ellet’s Women and the American Revolution, her work was influenced by the gender roles of the 1840’s and 1850’s. The Cult of Womanhood cloud the political conscience of Revolutionary women but even so that voice questions personal sovereignty. At times Berkin seems superficial in her arguments; still she argues that change did occur with the American Revolution. There was no great revolution for women’s economic, political, and social equality. John Adams states, â€Å"We are obliged to g o fair, and softly, and in Practice We are the subjects. We have only the Name of Masters, and rather than give up this, which would completely subject Us to the Despotism of the Petticoats, I hope General Washington and all our brave Heroes would fight.† (ibid, 158) Even so the women’s debate did cause pause. â€Å"Reason rules, in every one, the same. No Right, has Man, his Equals to control, Since, all agree, There is no Sex in soul.† (ibid, 151) â€Å"Women’s participation in the war had given concrete, empirical evidence of their ability to think rationally and make ethical  judgments.† (ibid, 152) Carol Berkin uses both famous and obscure women. She looks at patriots and loyalistis, trulls and General’s wives, Native Americans, African Americans, and spies. The idea of Revolutionary mothers who would train the upcoming generations of Republican citizens guaranteed changes in women’s education but at the expense of extensions of rights for women. Yet changes in education would give voice to festering ideas. In spite of this revolution, political conscience began to develop. Suffrage was eventually won but not as an extension of the Revolution. Gender roles of 2014 still create a definite imbalance in society politically, economically, and socially. Women function, work, raise families, display citizenship, pay their bills, and interact within their communities within continued gender restrictions. Because we do not protest or demand immediate resolution does not mean we do not think about, contemplate these inequities. How could Abigail Adams prompt John Adams to â€Å"Remember the Ladies† if she did not have a conscience about the injustice of property and legal status of women? Berkin, Carol. Revolutionary Mothers Women in the Struggle for America’s Independence. New York: Vintage Books, 2005. Fairchild, Caroline. Fortune. July 8, 2014. http://fortune.com/2014/07/08/women-ceos-fortune-500-1000/ (accessed November 8, 2014). US Department of Labor. Bureau of Labor Statistics. October 24, 2014. http://www.bls.gov/news.release/pdf/wkyeng.pdf (accessed November 8, 2014).

How to Write a College Essay

How to Write a College Essay There are different thoughts on writing college essay and people have different thoughts on how to write a college essay. Principally, writing an essay for college is not a major problem if you have a natural flair for writing. College students often get confused in their initial college life when they get instructions from teachers to write a college essay. The reason is very simple, they have now no prior experience and they really don’t know how to write a college essay. Some simple steps may be of great use for the students if they follow these with an objective oriented mind. Write your topic on the first page and divide it into sub topics. Sub-topics are mainly sub headings and related issues that may appear in your completed essay as a finished product. This will give you a fair idea of main contents and thoughts involved. Now see what is the quantity required for that specific essay. Quantity should be considered in number of words and not in number of pages as number of pages may change dramatically with a slight change in layout, font, borders, or theme of the project. The next step is filling the contents in your proposed or planned contents. Always start from the main content idea or title discussion as it serves the purpose of an attention grabber for the reader. The more appropriate and impressive you prove here, more marks you get from your teacher in evaluation. Writing main theme paragraph in the beginning is also a good idea as it serves the purpose of both attention grabber and idea demonstration. Whenever the problem occurs during writing, never hesitate to look around for more innovative approach and examples. Environment itself guides you on how to write a college essay. Students’ discussions, teachers’ opinion, evaluators’ comments and library’s resources; all can be a good source in writing a college essay.

Sons and Lovers by D.H. Lawrence essays

Sons and Lovers by D.H. Lawrence essays Throughout ones lifetime many relationships are established between people that result in either a negative or positive influence on a person, shaping how they form new relationships with others. Throughout D.H. Lawrences classic novel Sons and Lovers, the character of Paul Morel is developed through his relationships with three women, Gertrude, his mother, and his two loves Miriam and Clara. These women each play a distinct role in the construction of Paul, as his connection with his mother is Oedipal, while his relationships with Clara and Miriam are sexual and spiritual. Gertrude is the most powerful woman in Pauls life, and thus this tight-knit relationship serves as the root for Pauls future affairs. It is no coincidence that Gertrude shares the same name as Hamlets Queen Gertrude, for both women share the mothers possessive role of the Oedipal complex. Paul sees his mother as youthful and virginal, frequently comparing her to flowers. At times Paul and Gertrudes closeness is a lmost like that of a couple, for example while the mother and son dine in town together, Paul thinks of her as "gay as a sweetheart", and feels the "excitement of lovers". However, Gertrudes youthfulness was not eternal, and so when it begins to fade, Paul experiences both irritation and jealousy: Why cant a man have a young mother?... And why wasnt I the oldest son? Look-they say the young ones have the advantage-but look, they had the young mother. You should have had me for your eldest son. Daniel A. Weiss delves into Pauls peculiar reaction to his aging mother in his essay "The Mother in the Mind". Weiss suggests that, in this aspect of the Oedipal complex, that Pauls "real desire is to be even more than the oldest son, is not even that his mother remain young, but that they equal in age no matter what it is". Referring to Weiss mention of "the in...